Author Archives: Akash Sharma

VPS

What Makes VPS Hosting a Cost-Effective Solution?

Virtual Private Server Hosting is at times called VDS or Virtual Dedicated Server hosting simply because you can get almost get all benefits of a dedicated server through VPS plans, except at far lower costs. VPS hosting has become the preferred choice for most small and medium sized enterprises as these plans are economical and effective at the same time. Unlike shared hosting, you get to enjoy a definite amount of resources like RAM, CPU, bandwidth and disk space, and you can even scale these up when needed.

You can enjoy resources in isolation just like in dedicated server hosting where you have exclusive right to a server’s resources. The biggest advantage with VPS is that you pay much lower charges to get all these advantages.

Why Should You Use Cheap VPS Hosting Plans?

When you can get your hands on low-cost VPS plans, you should sign up with them because you can get resources for your site, which you will not need to share with others. In shared hosting, you will have to share the server resources with many other websites; so you are likely to experience downtimes and security issues. But, with VPS, you can enjoy faster loading time and low latency. You will not have to face downtime issues; neither will your site be threatened because of malicious practices in other neighboring sites. You can install custom security measures which you can never do on a shared server.

When you choose VPS plans, you will become responsible for your site security to an extent and you also have to take up responsibilities of troubleshooting technical issues from time to time. But, there is always the option of outsourcing these tasks to a managed service provider. This lets you focus on important business matters rather than spending time and resources worrying about site security.

Cheap VPS plans will also grant you root access to these virtual servers. This means you are free to install custom applications, scripts and software to boost your business. You can host FTP servers, mail servers, and even use VPS for file storage and backups etc.

vps hostingWhat Factors Make VPS Hosting A Highly Cost Effective Solution For Businesses?

Perhaps the biggest advantage of choosing cheap VPS options is cost savings. VPS plans are far lower in prices when compared to dedicated hosting solutions. When you sign up for cheap VPS, you can expect to get almost the same services that you would have got with dedicated hosting, except for much cheaper rates.

There are many VPS hosting plans that offer additional space which are costlier no doubt, but the overall costs are still lesser than dedicated hosting plans. Moreover, when you can get a reliable and reputed host you can be sure of getting excellent supports, security and reliability.

VPS plans are the most scalable options for growing any business. There are companies which start off with static websites or blogs. These can be maintained using shared hosting plans. However, shared hosting will not give you access to enough resources which an ecommerce site needs. Shared web hosting is therefore good only for smaller businesses and startups which work on limited budgets. Virtual private servers are cost-effective because they can guarantee ample resources for reasonable costs.

Read More: Differences between Shared Hosting, VPS Hosting and AWS Cloud Hosting

You may have to initially increase your budget when you choose VPS hosting. But, you can increase the site size steadily afterwards without worrying about costs of switching to another hosting plan. You can get many bandwidth and disk space options in VPS hosting. So, you can ensure steady growth of the site without experiencing downtimes. VPS hosts will also offer custom plans for growing businesses where you can enjoy dynamic space and bandwidth to accommodate traffic surges.

Read More: When is the Right Time to Switch to VPS from Shared Hosting?

The very fact that VPS servers are based upon software accounts for cost savings too. Virtual servers may be conveniently tweaked to perform many types of tasks. You will not need to buy additional equipments and hardware each time there are new demands or the business changes. Only the software may be adjusted and updates as the need arises.

You not only get to save on buying new hardware and costly servers; you can also save on additional associated costs of building, cooling systems, repair costs and maintenance expenses. In case anything goes wrong in the virtual server, it can also be rebooted. If you had a physical server instead the rebooting would have been time-consuming. You would have to take the site offline in order to make necessary changes. This would in turn damage your reputation and cause revenue losses.

VPS servers can also help you save money by working like storage and backups for your files. Shared plans are limited where data loss is concerned; even dedicated hosting cannot guarantee complete protection against it. These servers may also be susceptible to crashes and corruption leading to data loss. While there are many backup strategies employed by server arrays for preventing data loss, virtual servers are perhaps the most economical backup solutions.

They can be programmed using disaster recovery responses. When you have dynamic data management, moving data between servers is faster when data needs to be retrieved. So, recovering data from VPS is also hassle-free and quick. The end result is less downtime and less chances of data loss. You can also save on costs, which you would have to bear to buy replacement equipments or extra data recovery services.

Read More: Is Dedicated Server Essential for Success of any Online Business ?

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What Solutions Can You Expect To Get From Managed Cloud SAP?

Reports on cloud adoption reveal that almost as many as 85% of enterprises are keen to adopt a cloud migration strategy. Incidentally, almost 80% of these businesses are keen to shift applications from their data centers to a public cloud. The main idea behind this change has been the prospect of cost-savings. In keeping with this trend, CIOs are also continuously researching on approaches which are best suited for migration.

When you sign up for IaaS services from companies like Azure or AWS, you are provided with virtual servers or HANA machines which can be used for building a SAP landscape. Even then, you must have a collection of resources for creating, deploying and operating the SAP applications. So, it is desirable that the project teams have a quality combination of HANA experts having experience in SAP databases and operating systems, cloud architects with deployment experience and specialists in networking and security who have had exposure to SAP application needs.

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Why is managed cloud SAP beneficial?

Moving to a cloud is no more a revolutionary step; it has become more of a necessity. So, how this migration is carried out is more important and many businesses are realizing that a dedicated hosting solution provider is the best bet. Such managed cloud providers will not only run the infrastructure well; these experts will also help them save resources, money and time, allowing clients to focus better on their key competencies. The managed cloud is where you can get round-the-clock supports 24×7. It is an outsourced strategy which needs careful consideration.

– With managed cloud SAP, you can expect your IT costs to be cut down. This is because managed cloud SAP are always the most cost-effective options. The SAP managed cloud for example, will let you pay according to a subscription model rather than pay high upfront costs.

– With managed cloud SAP, there will also a reduction in complexities. According to reports by Aberdeen, 19% of the best-in-class businesses have found less complexity in administering their IT infrastructure post cloud migrations. This same number of companies has also streamlined application deployments and administration. Since you sign up with providers of SAP managed cloud, you can get your IP and solutions customized which lets you cater to your business needs faster. The freedom to use partner IP capabilities eliminates the need for organizations to hunt for multiple providers to take care of different services.

– Aberdeen has also revealed that the best-in-class companies were more likely than the others to lessen time required for fulfilling end-user requests. Outsourced supports have helped to bring about this change. When businesses start to rely upon dedicated partners, the in-house teams have more time and resources to satisfy their end-user needs. Moreover, cloud deployments are less disruptive and these can be completed much faster when compared to the time it takes to deploy on-site solutions.

– These companies which sign up for managed cloud SAP will also enjoy higher productivity for which they find it important to outsource the deployment and support to a third party provider. They also feel that resources in clouds are more reliable compared to those on-site because hardware or servers will age eventually. The IT teams of such managed cloud providers will also be focused on troubleshooting problems deftly. Customers will have to spend less and less time on managing their IT tasks and they can focus better on core business tasks.

– Those switching to managed cloud hosting providers will also experience less time when it comes to resolving incidents. This is made possible through outsourcing requests to dedicated partners which are in a position to resolve these in real time. They will always have teams ready to intervene in any kind of crisis at any time.

So, in the SAP Partner managed cloud the clients are going to get their whole SAP landscape from one vendor. This provider will buy license for the software from SAP. It will then package this along with other managed services, software and cloud hosting solutions to offer a comprehensive SAP HANA cloud solution. This is then leased out to tenants. The managed cloud is one where the customers can buy the whole SAP cloud services instead of assembling it on their own. The provider will rent it out to the tenant for a particular time period and the tenant is free to renew this contract or choose another provider when the contract expires. So, tenants get an opportunity to choose comprehensive services from experienced SAP partners. They can compare their packages, prices, experience, value-added services etc before taking a decision. Individual partners may be able to negotiate with SAP and get licenses for lower costs; so, tenants can also save in the process. Finally, the single-vendor system of the managed cloud will ensure better services and simplified vendor management.

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Multi-faceted Advantages of Web Application Firewalls

There are millions of cyber attacks being inflicted on websites that may suffer heavily casualties in absence of rock solid defense measures. Hackers have gained advanced capabilities, thanks to easy availability of automated hacking tools. Wireless Application Firewall deserves a significant position among all technologies that are aimed at prevention of web based attacks that may originate from familiar or unidentified sources of application threats.

Emergence of WAF

Traditionally, firewalls have proved to offer effective defense against intruders with criminal intentions and it is but natural that these have undergone evolution to match growing threats that are being executed with advanced skills and amazing speeds.

The real risk presented by threats that could not be thwarted by legacy firewalls was their potential to impact the application itself as these threats executed attacks by using HTTP and other authorized protocols. These attackers could gain direct access to systems for hacking sensitive data.

Web Application Firewalls came into existence to effectively arrest modern cyber threats as the traditional firewalls could not offer reliable protection. There are several iterations of WAFs in relation with the extent of benefits that are offered for different costs.

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Different methods of implementation

The most basic implementation of a Web Application Firewall is known as network based WAF, which is essentially a hardware intensive firewall technology. Another feature of a network oriented WAF is its local implementation and the two features can be attributed to its advantages as well as disadvantages. Users can achieve remarkable latency mitigation due to its local characteristics in addition to reduction of impacts due to negative performance. Major drawback of network based WAF is the high upfront costs as well as expensive operation and maintenance.

Networking team is usually assigned with responsibility to look after management of network based Web Application Firewalls. Reputed vendors help users implement large scale configuration or deployment by replicating settings as well as rules. Centralized configurations and signatures further simplify process of securing multiple applications with considerably less efforts and expenditure.

Web Application Firewalls can be integrated fully within the application code or installed on the hosting platform to create an application based WAF for enhanced customizability as well as improved performance. This type of WAF is also much more economical due to lack of any hardware equipment. The most significant demerit of the application based WAF is its relative lack of scalability in large organizational setup.

Since application based WAFs reside locally, their management can be overwhelming as these WAFs are designed to integrate into applications. This implies necessity of local libraries apart from seamless access to multiple local resources such as compute power, RAM, and disk space within environment that is compatible. You should also note that these WAFs are built entirely as software programs, which requires active participation of security as well as server management teams throughout the process of installation and future management.

You will have to deploy cloud based Web Application Firewalls with hundred percent support of a cloud hosting service provider who will also look into the management aspects of these firewalls. Customers are required to involve their management and security team for its configuration by providing access to cloud based WAFs via web interface. These teams will be allowed to tweak the settings to define response of WAF in terms of different cyber threats. The threats may cover some of the most dangerous attacks including SQL injection and also the most dreaded DDoS attack. Needless to mention, your security and management team will also be empowered to switch off specific rule sets as per the need of the hour.

Amazing features of WAFs

Having understood various types of Web Application Firewalls we can now focus on some of the most interesting attributes of these modern security tools. If you are thinking that the advanced WAFs are only capable of blocking unwelcome or potentially dangerous traffic, then you are mistaken. The filter tool of some of the advanced WAFs is capable of not only preventing entry to the bad visitors but these firewalls can also attract good visitors to your site.

Firewall filters act as noise suppressors to improve site’s visibility for better ranking by websites. This is further backed by use of Content Delivery Network to facilitate potential as well as good visitors to find and visit your site without much difficulty. Combination of CDN and WAF is found to be a synergistic one and it enables qualified customers to drop in and browse your web presence for a greater monetization.

Web Application Firewalls are equally accountable for thwarting the bad guys from reaching your site so that your web presence grows without concerns of cyber threats. There are multiple service providers to choose from if you are interested in empowering your site with a hardened security profile that has ability to attract good traffic.

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How Microsoft Azure Backup Scores Over Legacy Backup Systems

Cloud computing has changed paradigm of enterprise technology adoption because a large number of enterprises have tasted the amazing advantages of cloud migration including hassle-free running of business applications. Consistent updates, advanced cloud systems and innovative technology are just few of the most obvious reasons for awesome popularity of Microsoft Azure.

The latest offering y Microsoft in the same context is Microsoft Azure backup solution that assures seamless compatibility with a variety of enterprise infrastructures and policies. Since most of the entrepreneurs are somewhat clear about their data related tasks and strategies, it would be relevant to check ability of Microsoft Azure Backup solution.

Backup Fundamentals of Microsoft Azure

There is an alarming increase in occurrence of cyber crimes apart from other acts of God including quakes, floods, storms, and tornadoes to name a few. Any ideal backup resource must have proven ability of data restoration in the event of an unexpected outage.  There is more to Azure backup than meets the eye because it deals with cyber attacks by execution of the three-pronged approach consisting of preventive measures, detection capabilities and thereby instantly responding to cyber threats.

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Variety of Options to Choose From

Versatility and variety are inherent and important attributes of Microsoft Azure cloud system. It is therefore quite logical to expect the same attributes from Microsoft backup systems. There are three important choices by Azure backup resource. If you have enough space and are interested in building a full backup, then Azure backup can support coverage of the entire gamut of information with full backup feature.

One of the most sought after backup solutions offered by Azure is the facility of incremental backups. The obvious reason for its popularity is its least requirement of storage space. Data storage is implemented by way of leveraging storage blocks to make sure that the system is running efficiently. There is no burden of carrying forward data in the initial form because it constantly updates the storage to the latest version.

Any data related modifications, alterations, and additions can be efficiently covered with help of Microsoft Azure differential backup that is light on space and offers freedom from storing several copies of data.

Compelling Benefits of Azure backup

Azure backup is highly appreciated for its automatic storage feature that leverages software to intelligently allocate backup and helps save efforts as well as time. What’s more, users are not required to invest their time monitoring or maintaining their data storage and backup resources.

Azure backup system makes sure that users can access their data from any location at anytime which is convenient to them. The huge scaling capacity of Azure backup resource ensures that you never run out of space to store valuable data backup that is critical to survival of your organization. Another distinct advantage of Azure backup is it imposes no cap on the retention period of data. You can continue to leverage cloud data resource to store the same for unlimited period of time.

In addition to providing a right environment for short as well as long terms storage and data backup, Azure offers a wide assortment of benefits to companies that want value for their money. Users of Azure data backup system are allowed to use the resource for transferring any amount of data as per the requirements.

Availability and Security

You need not search for any cheap cloud data backup solution because Azure backup is packed with all essential features of an ideal cloud backup solution. It relieves you from the hassles of purchasing and maintaining onsite hardware and software equipment. Since the storage in Azure backup is located far away from your on-premise infrastructure, it actually adds a sound layer of security.

Moreover by storing three versions of your data at separate locations, Azure backup guarantees availability. Any data that is leaving the Azure data center is seamlessly encrypted including the source as well as at the vault in addition to the period in transit.

Optimized Bandwidth Consumption

After establishing the full backup facility for an enhanced efficiency, Azure backup will introduce only the alterations and modifications as per predefined frequency as well as schedule by the end user. The optimization of the utilized bandwidth will be enhanced further by way of the inbuilt compression for dependable and efficient utilization of the bandwidth.

Azure backup allows consistent integration with the Data Protection Manager that is part of Microsoft’s onsite infrastructure. This enables you to access onsite data resource for rapid availability and the same is subsequently seeded to cloud storage of Azure for added protection at its offsite location.

Takeaway

As such, you will come across a broad spectrum of Microsoft Azure products and the purpose of the post is to familiarize you with general aspects of the highly sought after Azure backup system.

CDN-Hosting

Simple Tips to Setup a CDN for Boosting Site Speed

Speed of the website is measured in terms of the promptness of page loading and every single website in the Internet jungle is aiming to attain higher speed. The website owners or system administrators adopt a wide spectrum of tools and solutions including a Content Delivery Network to retain visitor base.

Significance of site speed

If you want to know importance of page loading speed, then you only have to recall your own experience of browsing a slow website. You must have abandoned the website within few moments in such a situation. Any internet user is not going to tolerate slow loading sites due to availability of a wide spectrum of options to look for. Visitors simply leave such crawling sites for much faster alternatives.

Website speed is also an important factor from the indexation point of view since major search engines are assessing several qualities of site performance including the speed of page loading. Then there is a vital issue of visitor retention, which is a major influencing factor for business websites.

Evolution of Content Delivery Networks

Content Delivery Networks were developed to manage Internet traffic that was growing by leaps and bounds during the initial phases of net connectivity. However it was only during the late nineties that a commercial avatar of CDN came into existence. The aim of CDN is to build a distributed network of edge servers to mitigate the distance between content and user for enhanced browsing experience.

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Commercial or non-commercial service providers of CDN solutions build edge servers across a wide geographical area to enable any user to get excellent user experience irrespective of his or her geographical location. Every CDN server in a given network is designed to sync with other servers while holding a large gamut of content to be instantly delivered upon user’s request.

CDN and its impact on site speed

Thanks to the amazing power of internet as it can be leveraged to boost a website’s performance. Content Delivery Network plays a very supportive role in enhancement of user experience in terms of faster page loading. It is also referred to as CDN by technology experts.

Major highlight of Content Delivery Network is improvement of content availability with respect to the distance between user and content. By reducing this distance, a CDN solution facilitates page loading. CDN resource is capable of distributing all types of digital content such as on-demand music or video files, JavaScript, images and even CSS style-sheets to name a few.

It is found that CDN powered websites are more reliable and popular among users because of promptness of page loading and improved user experience. By availing a CDN platform for your website, you can drive more repeat visitors as well as potential customers to your site with help of other SEO techniques.

Brief look at process of CDN setup

In order to gain CDN advantage for enhanced site performance through seamless availability of web content across the large geographical area, one must get associated with a right CDN provider.

Your cloud CDN provider must have a robust presence in the target region which has been identified by you. It doesn’t matter if a CDN provider is based on the other side of planet if the service provider has remarkable presence of CDN servers in your preferred zone.

Secondly, the CDN provider must offer a user friendly method of CDN setting to accelerate and simplify the initial setup process. In following lines, we will discuss about a simple guide to setup CDN resource for boosting speed of the website.

By completing formalities of opening an account with a reputable CDN provider, you are entitled to login by entering your credentials. The next step is to add the website that needs to have accelerated page loading in the dialogue window provided by system.

There is an important activity of adding, changing, and verifying DNS records before continuing with the next step. The system will guide you through the process of DNS setting. In the following step, you will be selecting records that need to be routed via CDN system of the provider.

A simple dialogue window will help you add records such as CNAME, AAAA, or A before you are directed to modify DNS records in a domain control panel for configuring with service provider’s DNS records. In the subsequent steps, you will be activating your domain name by changing domain records. This is vital for availing all speed and security benefits offered by the CDN service provider of repute.

The effect of faster page loading can be verified after 24 hours and you will also be able to confirm improvement in the overall number of page views as well.

Takeaway

Content Delivery Networks have considerably enhanced the entire Internet by improving versatility and usability. Content Delivery Networks are aptly referred to as Internet’s building blocks.

For more info:

Can CDN’s accelerate dynamic content/applications?

How Cloud is Changing the Colocation Data Center Market

How Cloud is Changing the Colocation Data Center Market

The global data center market is changing slowly as cloud providers are taking away more customer workloads from colocation providers and using up more data center capacity for hosting such workloads. The outcome has been a slower growth rate for retail colocation accompanied by an increase in wholesale data centers. Reports show a 14% growth rate for retail colocation in 2016-2017 but a 17.9% growth in wholesale colocation during this period.

Changes in the data center market because of the evolution of cloud computing solutions:

There are many factors which are considered to be responsible for this change in the growth rates of wholesale and retail. Probably the most significant one has been the emergence of public clouds like Microsoft and Amazon. Incidentally, Microsoft has leases signed recently to the tune of 125MW of data center power in the US. Likewise, Oracle has also leased greater than 30MW capacity in 7 wholesale colocation centers in the US. The company has also followed this up by starting cloud availability centers in London, Turkey, Northern Virginia. So, almost two-thirds of the biggest data center leases in North America in 2016 had been signed by cloud providers.

These figures however do not suggest that the retail data center market is declining in any way. It is still a growing market which has a positive trajectory. But, the growth is primarily happening on top of this market which is controlled by the biggest providers. The bottom or middle sections witnessed slow growth because cloud vendors chipped away total retail revenues. So, those providers who are not catering to clients at a multi-region level are losing out. They target the smaller businesses and these are businesses which are keen to move their data and applications to a cloud.

The cloud has also brought about another important change in the colocation market. From carrier neutrality that was offered by colocation providers, now the focus has shifted to cloud neutrality. With more businesses moving their workloads into the cloud colocation hosting providers realize they are keen to sign up with multiple cloud vendors. This is why they are trying to give a convenient access to multiple clouds to their clients. This is a part of their business strategy at present. There have been companies like Equinix which have been stating the importance of multi-cloud strategies for quite some time.

Another significant development which is noticeable today is the likelihood of the Asia Pacific region overtaking North America as far as their share in the global colocation market goes. The leading nation in this is of course China followed closely by Thailand and Malaysia, India, Singapore Japan etc. By the turn of this decade, Asia Pacific data center market will overtake the North American market share.

Dedicated Server

Adoption of Dedicated Hosting Boosts Your Business Prospects

Dedicated server hosting is similar to staying in a spacious bungalow that provides exclusive access to all amenities and sufficient space to grow your family. New business can manage with a shared hosting which is similar to a bachelor’s accommodation. However, adoption of a better choice of hosting becomes necessary, as the needs of websites grow in response to the expansion of business.

Unlike shared hosting, users of dedicated server hosting are allowed access to all resources of the server without any interference by neighbors. It is a perfect hosting option for business or ecommerce website that need to attract hordes of visitors by providing sufficient server resources for assured performance of websites and other mission critical applications.

Being one of the most extensively adopted and traditional ways of hosting, dedicated hosting has evolved to become a highly matured choice for running business websites. Users can look forward to proactive maintenance of serves by hosting service providers in addition to expert technical assistance at anytime of the day for 365 days in a year.

There are a multitude of reasons for adoption of dedicated server hosting by successful business enterprises. These are being elaborated in this article.

Secure hosting

Security is the most significant requirement of business websites because the entire gamut of business processes depends on the performance of business website. A slight security flaw can not only jeopardize business operations but may also lead to breach of sensitive information.

Thanks to the stringent security arrangements in a dedicated hosting environment, your server cannot be accessed by anyone but you and the service provider. Established hosts make sure that the server is protected with help of access control systems and biometric detection equipment surveillance systems and so forth.

In order to provide assured security against DDoS attacks, some service providers employ advanced security measures including firewall applications, stricter login criteria and automated server monitoring to name a few.

Dedicated servers are inherently secure because no neighboring website can intrude upon the privacy of your hosting arrangement like shared hosting services.

Guaranteed performance

In addition to being a secured hosting option, dedicated server hosting is highly appreciated for excellent performance of your business critical web applications and websites. Whether you are showcasing high definition visuals or bandwidth guzzling videos, your website continues to operate without any hassles due to dedicated resource allocation.

Modern generation is extremely impatient and young visitors hate to stay on websites that take longer time to load. Your website with dedicated server hosting support is designed to offer enhanced user experience due to fast loading pages. This will lead to more number of conversions and higher profitability.

Reputed dedicated hosting service providers commit themselves to stringent Service Level Agreements that cover vital issues such as resolving hardware glitches n addition to a promise of round the clock expert assistance and guaranteed uptime in excess of 99.99%. The uptime assurance is further boosted by ITIL compliant processes along with availability of enterprise class servers and spares.

Cost optimization

Business enterprises need to achieve an optimum level of expenditure for operating IT infrastructure. Unlike an onsite IT infrastructure, a hosted server arrangement proves to save significant costs due to absence of overhead expenses such as cooling systems, security measures, floor space, staffing expenses, and bandwidth or energy related expenditure to name a few.

A dedicated sever hosting ecosystem obviates all these costs and your enterprise only needs to pay for services. In short, you are able to avoid huge capital expenses without incurring significant amount of operating expenses. Since the service providers purchase hosting equipment such as servers and networking hardware in bulk quantity, clients stand to gain from economies of scale. This is also true in case of procurement of bandwidth and software licenses to run applications and operating systems.

Reliability

Dedicated hosting is a reliable resource for business websites on account of multiple reasons. The most vital resource for any website is the availability of seamless bandwidth. While, the bandwidth availability in case of shared hosting is questionable due to involvement of hungry neighborhood, a dedicated server makes sure that your website continues to consume reliable level of bandwidth.

Secondly, your dedicated server is backs by exclusive availability of processing power that would never be shared by any other website. This assures outstanding performance of your business critical applications at all times.

Freedom and flexibility

Users of dedicated server hosting are free to choose applications and security measures as per their requirements unlike a shared hosting environment which restricts your choice of these features. Management of server configuration is entirely within the scope of customers. In short you can enjoy unlimited customizability, control, and flexibility of the server environment for optimum performance of your business website if you opt for dedicated hosting.

For Interesting Topics :

Most reliable budget dedicated servers provider?

Domain Extention

Choose the Right Domain Name Extension to Improve SEO

To launch any site, you will need to register its domain name first. This domain name is nothing but the internet address which will comprise of a name with an extension like .in or .com. The extension is referred to as the TLD or Top Level Domain and choosing the right extension will influence your site’s SEO rankings. The main idea behind these domain name extensions was to help users browse easily across different domains.

Among the popular domain name extensions, the .com is the most widely used. Besides the general domain name extension there is also an extension with a country code. This is the country code TLD or ccTLD which contains the country code for which this extension is applicable like, if the extension states .uk, then the intended country is the UK. Ever since 2001, newer gTLDs had been introduced like .pro or .info following the ICANN creation. The list has been growing since then and a complete list is displayed on the Internet Assigned Numbers Authority website.

How choosing the right domain name extension can benefit SEO:

The ccTLD allows Google to understand the origin of a specific site. So, given that all other factors are equal, when a site has an extension like example.com it is likely to be ranked before a site with an extension example.in. But the drawback in this case is that you will need to purchase a new domain extension for every language. This result in steep costs and Google web crawlers which are designed to scan sites cannot view multiple sites as one since they have different extensions. When a site has more authority, Google will stay longer there in order to index more pages. So, higher authority which is the value Google assigns to a site will result in better scope for sites to get higher ranks in this search engine. But this is not just one factor which ranks sites on Google; Google uses more than 200 factors for determining site rankings.

With emergence of the new domain name extensions like .club or .pizza, sites can make themselves easily identifiable. Here, the extension will help you understand what the site is about. People feel that these new age extensions may not be useful when it comes to ranking websites. The new TLDs will not necessarily give better rankings. But, there are others who feel that these new extensions are benefitting the SEO rankings of websites. There have been quite a few success stories where sites with the new extensions have found to get rankings in the first page of the search engine results. The trick is to make sure that the extension or at least a part of it matches the keyword you type in Google. So, TLDs which have relevant keywords in them tend to have an edge over traditional TLDs such as .com.

In spite of these success tales, Google maintains that having new gTLDs really offers neither any advantages nor any disadvantages in terms of SEO rankings. Google states that every TLD can rank well.

How to choose a domain name extension:

The type of extension that will benefit your website in terms of SEO rankings will depend upon many factors. It is recommended that you opt for the Top Level Domain or .com for the best ranks. However, if you are selling your goods in a specific country only, you may choose the country-code specific extension.

Sometimes an extension is used not because it will help your SEO ranking, but because it sounds nice and is easy to recall. So, when you work for a company which repairs car damages you will be keen to use the names auto and repair when choosing a domain name for your website. This will ensure that your client knows what the website is about even if Google may not rank it well. When you use a gTLD, you must understand that you are going to have to communicate this with your buyers and clients. The people you are targeting are likely to search for a company’s name with an extension that is specific to that country. So, when you select a gTLD you should ensure that your target audience knows that.

Cloud Security

Putting In Place A Shared Responsibility Model for Cloud Security

Every now and then we keep hearing of new buzzwords in the Information Technology domain.

One of the buzzwords doing the rounds is “shared responsibility model”.

What does this axiom mean?

In the cloud security context this means a security schedule that ordains the security responsibilities of a cloud computing provider and its users to guarantee accountability.

Lets us now consider two scenarios.

• When a business operates its own IT Infrastructure in-house with its own data center, the primary responsibility for the security of this infrastructure is with the business.

• When the enterprise moves to a public cloud it transfers some of the security responsibilities to their cloud provider. The responsibility scope for the cloud provider and cloud user is clearly demarcated for different aspects of security. Yet, both parties must work in tandem to ensure full coverage of security.

It is to be noted that each type of cloud model, SaaS (software as a service), PaaS (Platform as a Service, and IaaS (Infrastructure as a Service) clearly defines which party is responsible for which security tasks.

According to information technology experts, the users’ accountability increases as they transition from SaaS to PaaS to IaaS.

In this context let us examine the IaaS Model. Here the security responsibilities are alienated as follows.

• The cloud provider is fully responsible for securing basic cloud infrastructure components such as server, storage, virtualization software and networks. The cloud vendor is also liable for the physical security of that data center that houses the infrastructure.

• The client on the other hand is accountable for the security of its OS, software and data.

This is somewhat in line with the best practices outlined by the Amazon Web Services (AWS) security cloud model.

For the infrastructure services the responsibilities are divided as under:

• Customer – Platform, applications, identity and access management, data, OS, firewall configuration, and network

• Vendor – Compute infrastructure, storage, database and network.

To make it simple, the customer is responsible for the security “in the cloud”, whereas the AWS is responsible for the security “of the cloud”.

How did the idea that cloud security is a shared responsibility come about?

Businesses to improve agility and reduce costs are distributing cloud based applications among varying environments or models.
 
These environments include public clouds, private clouds (including hybrid and dedicated), and SaaS.

It is the apprehension over data exposures that have brought about security concerns in the cloud.

This is the top most priority for IT managers.

In the present business environment, the challenges are twofold.

1. Balancing the company’s need for agility without compromising on the security of data that transitions between various clouds.

2. Gaining transparency and preempting attacks that are trying to smuggle data both from external sources as well as internally.

Typically in an IT setup there are several units responsible for cloud security. These include, but not limited to, the technology or network team, applications team, security team and compliance team.

But looking at the overall cloud perspective, the cloud security must be shared between the cloud provider and the company.

This is true even when transitions are made from the private cloud to the public cloud to SaaS.

For a straightforward understanding, here is an explanation.

• In a private cloud, the responsibility of security of data, application and infrastructure is solely with the customer or enterprise.

• In a public cloud setup, data and applications responsibility is with the customer whereas the accountability of security of infrastructure is with the vendor.

• In SaaS, the responsibility of security of data is with the enterprise while the responsibility of apps and infrastructure is with the vendor.

The picture is clear. IT security is the combined responsibility of both the vendor and the enterprise. While the enterprise must be confident that the vendor has implemented adequate security measures to keep applications and data secure, it must also have the right tools to manage what vendors do not do.

So what are and could be the right tools with an enterprise?

In a nutshell, the tools must perform the following functions.

• Provide transparency into activity within applications
• Exhaustive analytics on usage to preempt data risk and compliance breaches.
• Strict monitoring to drive enforcement and quarantine if any violation occurs
• Leverage real time threat intelligence on known threats and perform state-of -the art detection on unknown threats to prevent security compromise via new malware entry points.
 
Most of the major cloud vendors, such as Amazon Web Services clearly define their shared responsibility models in their offers.

Yet, in practice the responsibility demarcations can become blurred, especially when the when the cloud provider has made a large mark in the cloud domain such as Amazon Web Services.

In such a scenario, companies must clearly demarcate their security roles while signing the contract.

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