How Hosting Affects Your Website’s Traffic, Engagement, and Profitability

With digital being the order of the day, owning a website has become imperative for entrepreneurs to survive and thrive. If you still don’t have a business website, then it’s high time for you to get a domain name registered and team up with a hosting provider, to ensure growth of your business in the future. Today, there are more than one billion active websites on the Hosting Affects Your Website’s Trafficweb, used by online marketers to perform branding, marketing, and advertising activities. Businesses are learning technical aspects to let their website stand out of the competition. But, the unfortunate part is that sometimes in spite of a website having an appealing look and feel, taglines, color composition, and easy to remember domain name does not achieve the desired results when compared to your digital marketing strategy efforts.

Have you ever wondered why your website is unable to achieve your intended targets?

Most entrepreneurs end up getting a thought that their campaign or content is a barrier to their progression. But, they never really realize that there could be something wrong with their website. In about 50% cases, there is a problem in your website hosting, not the content or theme or design.

Just “a few seconds” to capture your visitors’ attention! 

Hosting Affects Your Website’s Traffic

Delayed Website Response: Page loading time is an important factor that determines user experience. To perform well online, a website should load fast for users on all devices even with sluggish internet connectivity. An average Internet user doesn’t wait for a website that takes more than ideal time to load and turns to some other website. Slow loading time is one of the major reasons behind page abandonment. To avoid the under performance trap, choose a web hosting provider that is equipped with a latency optimized data center facilities and warrants fastest loading speed.

Hosting Affects Your Website’s TrafficPoor Caching: Caching is a temporary storage space that enables websites to load faster. There are a trail of cache location types, such as object caching, database caching, page caching, and OPcache. Caching is completely dependent on the hardware (storage type) – means, the faster the hardware is, the faster the caching mechanism. So, did you ensure the hardware components, including RAM and other configuration when determining a hosting environment for your business-critical website? If not, this could be one of the probable reasons that you’re lagging behind.

Hosting Affects Your Website’s Traffic

Intolerable Uptime:  It’s no secret that organizations across multiple domains are embarking on digital transformation like never before. Therefore, the underlying network must not be overlooked when singing up a hosting contract. Network connectivity should be capable of integrating multiple data center facilities, through a plethora of connectivity options, such as Internet bandwidth, Multi-Protocol Label Switching (MPLS), and Virtual Private Networks (VPN).

Talk about any industry analyst firm, such Gartner, Forester and IDC, all of them estimate how badly a downtime can impact a business’s bottom-line performance. A host of reasons can be held responsible for downtime – DDoS attacks, power sabotage, incompetent network devices, and lack of monitoring. Thus, choose a provider’s facility that is built with N+1 resiliency and offers no less than 99.95% network uptime.

Hosting Affects Your Website’s Traffic 5

Non-friendly Website Design: Businesses are now boosting BYOD to increase collaboration and productivity. End users’ dependency on mobile devices is increasing day by day. They prefer to watch videos, search for information, place orders, and do many other things on their mobile.

According to a research report, around 73% of people always have their mobile device with them.                                                                                               — Facebook

Individuals pick up their mobile devices around 150 to 200 times a day, and 4.8 billion people across the globe will use mobile devices in the year 2016.    — Forrester 

Hosting Affects Your Website’s Traffic

So, did you optimize your website to fit the screen size of different smart devices? No, this could be one of the possible reasons what is killing your sales. Get yourself a mobile-friendly site that loads promptly and is easy to navigate.

Hosting Affects Your Website’s Traffic 5

Fixed or non-scalable Infrastructure: Scalability is a must-have factor when collaborating with a web hosting provider. At times, it is found that businesses fail owing to lack of requite resources to foster dense traffic needs. Therefore, look for a web host that provides flexible computing and other IT resources to seamlessly support simple to quick upgrades. Modular systems, auto-tiering provisions, object storage, including elastic capacity should be in place to adapt to changing market demands.

Hosting Affects Your Website’s Traffic 5

Inadequate Security Provisions: Security and privacy protocols are another reason that can wreck your sales objectives or tarnish your online reputation. Every year a large number of data loss and infringement cases are registered. In order to ensure that your website is secure, hosting provider with competent security protocols, including monitoring tools, firewalls, and other security essentials should only be selected.

Keeping these factors in mind, you can boost your sales funnel, build strong brand presence, and outmaneuver your competitors.

About Taiba Fatima (151 Posts)

Taiba Fatima is a Delhi, India based content writer with a knack for technical writing. Her alacrity to explore new horizons and learn technological advancements add piquancy to her writing profession. Apart from technology, she is a passionate blogger and loves to write about other verticals including: BPO sector, Travel, Art & Culture.


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