Blogging is the heart of every social media strategy!
Are you ready to set your website off the ground? Picked up the right domain, content, theme and design for your critical site? Good going, but hold on! Before signing the dotted line, did you evaluate the capabilities and expertise of the web hosting provider you are going to partner with? In connection with this, a research report publicizes that – choosing the right domain name, subject, content, and design is only the half way to success, the other half way is accomplished when you choose the right benefactor that fits into your needs in a non-negotiable way. Undeniably, hosting a blog does not require major undertaking; however, it does require effective planning.
Significance of Blogging:
As Internet trends grow, the practice of publishing blogs has followed the same growth trajectory. It goes without saying that if you are running a website without a blog, you are certainly missing out on some of the great opportunities to ingrain customers and augment visitor traffic. In today’s social media driven landscape –where businesses are striving hard to engage customers by implementing different marketing strategies – blogs plays an integral element in connecting your business to your intended customers. A static website where content is not updated is synonymous to an online brochure which has no less impact on your customers or visitors.
Giant search engines, such as Google, Yahoo, etc. value your blog posts as the content of your site in their search algorithms. Above all, experts suggest that blogging is one of the best ways to optimize your website for search engines.
Every post that you publish on your website helps in connecting you to various prospects. Let us say, if you own a data center in India and you create a post on how an efficient data center can help you cutoff your operating expenses. Now, if someone searches for efficient data centers in India, and if you have maintained your site as per White Hat Search Engine Optimization Guidelines, and if your post is simple and rich – probability is Google will show your posts in its search results. In short, your blog will help in improvising your site and pages’ ranking.
A Few Tips that Can Add Value:
If you are thinking to set up your blog under a different domain name other than your website, it won’t yield expected engage more and more customers. On top of that, it is always good to do some research work before taking on a new task. Integrating a blog on your website will be of an added advantage, allowing you to acquaint your readers with pieces of adequate information. Including tips, pictures, videos, and sharing success stories and how-to guides will make an impact on your business’s bottom line.
I have made an attempt to elucidate a few key issues that most of the bloggers confront, which push them to succumb and disappear from the World Wide Web ecosystem:
Slow Loading Speed: By now, it is not a concealed truth that Google and many other search engines do not prefer to serve up your sites in top search results, if your website loads slow, and encounters frequent downtime issues. Slow website loading speed has a direct impact on rankings and ROI. Visitors do not really want to visit a site that takes extended time to show up the requested page, and thereby, turn up to some other website of similar business domain. A website that is not fast is a failed website.
Solution: Before you sign up for hosting services, ensure that the service provider’s facility is located in proximity to your business location. Let us say, if your target users reside in India – selecting a data center service provider in India is a sagacious approach, owing to two reasons. First, it reduces the latency time, and, second, it provides greater control.
Compromised Account: Cybercrimes are accelerating at the fastest pace putting pressure on IT professionals to keep their antidotes ready for quick relief. Again a hacked website is a failed business. Can you imagine what will happen if hackers gain access to your critical business data? You may lose billions. Your business reputation could be at stake. You can be thrown out of the market.
Solution: To combat these forbidden scenarios, it is crucial to have right security modules in place, such as biometric access, scanners, video surveillance, firewalls, trained professionals, and the list continues. Ensure that your service provider has all this in place before you make the final word.
Untrusted Technical Support: We are moving to a customer-centric landscape, wherein it is important that both prospective and potential users are served with the right set of information and assistance in the nick of time. In the technical world, you never know when and where technical issues can crop up and halt your ongoing operations.
Solution: Having an access to qualified technical team is necessary to quick fix the burgeoned issues. Select a service provider that offers 24×7 tech support not only in verbal commitments, but also in service level agreements.
Website Downtime: As we have already discussed that a website that is a victim of frequent downtimes loses its purpose, a single minute of downtime can cost hundreds of thousands to a business, and for a newly launched business it can prove a major setback.
Solution: Select a web hosting partner that provides legally-backed network uptime, which should not be less than 99.95%.