Tag Archives: Google

Mobile-First Indexing Experiments Underway At Google – What Webmasters Must Do To Keep Pace With Developments

It is extremely common to find people using their mobile phones to search for Google content. Desktop search has taken a back seat according to research. This has prompted Google to create a mobile-first search index. This means that Google’s index will prioritize crawling their mobile index to comprehend how or why content should be indexed in search. The testing process is already underway. How can this affect future mobile-based Google content search?

Then And Now – The Crucial Difference

The earlier indexing habits of Google were based on crawling web pages designed for desktop searching. They were later indexed inside both the desktop and mobile search results index. Now, with more people using their smartphones to search for content, Google felt that a change in indexing methods was in order. As Google’s present algorithm does not evaluate the page that a person will see through their mobile device, they might be viewing limited content than what they will probably view on their desktop.

amp_cover

The ‘Experiment’ Is Underway

The “experiment” as Google terms it, will continue for some time now as the indexing will continue on a smaller scale. It will be scaled up when the engineers are convinced that they have indeed managed to appreciably improve user experience. They are aware that the project needs continuous tweaking as they move ahead to achieve the projected goals.

Google is aware of the fact that many people see this as a sudden and unexpected move. That’s why steps have been taken to prepare web users, webmasters and SEO specialists for this major shift. Google is encouraging all those associated with the process to read their recently-released recommendations and understand them carefully so that the transition can be made smoothly.

How It Can Affect Your Website

If your website has already been designed to be responsive or dynamic and offers primary content that appears the same on desktop and mobile, then you hardly need to make any changes. Alternately, if your website configuration is such that the primary content and markup is disparate from one another, it is imperative that you incorporate the changes suggested by Google to make them appear the same on all browsing mediums.

Serve a structured mark-up for both the desktop and mobile versions of your website – this is the first step that webmasters must do to comply with Google’s newest notification. The Structured Data Testing Tool is the right way to verify the structured markup across desktop and mobile by inputting the URLs of both mobile and desktop versions into the tool. The output can be compared here.

Adding of structured data to the content must also be done in a practical and logical manner advises Google. Adding data in large quantum and that which is not relevant to the existing content must be avoided. Webmasters can make use of the robots.txt testing tool to ensure and confirm that the mobile version of their website is accessible to Googlebot.

What You Need Not Worry About

Websites are not required by Google to make any changes to their canonical links to comply with the responsive or dynamic needs. In this matter, Google has made it clear that these links will be used as guides to deliver the most appropriate results to users searching for content on desktop or mobile. The mobile version of website must be verified in the Google Search Console only after webmasters have verified their desktop site.

Those who only have a desktop site need not worry about making any changes or deal with compliance rules. Such websites will be indexed normally as they were done earlier by Google. This will hold valid even if the website is using a mobile user agent to view their website.

Launch Websites Only When Fully Ready

An important thing that webmasters who are in the process of building a mobile version of their website to consider: A functional desktop-optimized website is always better than an incomplete or broken mobile version of your website. Google advises you to first build your website and launch it only when it is fully ready in all respects.

There are many important and rapid developments taking place on the responsive web development front. Webmasters and SEO professionals are keeping a close watch on the announcements emanating from Google. They know that they have to remain alert and think on their feet because what is relevant today may become completely obsolete tomorrow.

Adapting to the changes demanded by Google is the key to survival of businesses in the increasingly cutthroat marketplace. Webmasters and professionals associated with website designing and development and keen to learn newer methods and technologies are excited at the prospect. A newer element of web-based technology is soon going to unravel and will bring along a host of exciting possibilities.

 

Read Interesting Topic

Three Steps to Know If Google’s Mobile Update affected Your Website

 

Why An SSL Certificate Is Now Important To Improve Your SEO Ranking

Google recently made an announcement that websites having an SSL certificate can help boost SEO rankings. This announcement has immediately put online marketers in hyperactive mode. It’s not often that marketers get direct SEO tips from Google. But the announcement that secure websites may enjoy a search boost has everyone scampering for SSL certificates.

SSL Certificate

SSL Makes Your Website Fully Secure

With SSL playing a key role in ranking, websites now want to become more secure. SSL certificate has never received the kind of attention that it deserved until the latest Google declaration. For those who are not familiar with SSL, it’s essentially those websites that which have the “HTTPS” stamp. SSL stands for Secure Sockets Layers and is a security protocol designed to encrypt communication between the web browser of the user and web server. SSL certificate makes it practically impossible for anyone to peek in and access the data that gets transferred between the server and the website.

Websites can use SSL encryption to keep hackers at bay. They will not be able to intercept and misuse the data that may be left on the website by users through resources such as checkout pages, registration forms or contact forms. SSL makes use of public and private encryption keys. Public encryption keys are used to scramble the information, while the private encryption keys are use for decrypting data, making the data available only to those authorized to receive or read it.

You Can Compete On a Level Playing Field

Online marketing professionals put in a lot of time, effort and money to make websites SEO-ready. They build back links and create unique, fresh content for improving website SEO ranking. It may take some time for the efforts to show and the benefits to accrue. However, it the changed circumstances, these websites will be in direct competition with secure websites that already have SSL certifications. That’s why getting one for your website too is imperative to compete on a level playing field.

Once you have an SSL certificate, your website will get a boost up from the biggest SEO ranking masters themselves. Once Google identifies your website as having complied with its SSL certification announcement, the SEO effect your website enjoys will be immediate. It is important to note that Google is not in the business of forcing you to get a security certification or in the process of pushing a specific agenda. It is only concerned with making every website secure and risk-free which will make the World Wide Web a much safer place to do business or conduct other online activities.

It is in the interest of everyone who has an online presence to make cyberspace more secure and thus help in reducing the various crimes that are unleashed on unsuspecting users in an assortment of forms. By acquiring SSL certification, visitors to your website will be encouraged by the fact that they are dealing with a website that’s certified secure. This will automatically ensure better traffic and can improve the visibility of your business to a broader audience.