Tag Archives: Hosting Provider

How Hosting Affects Your Website’s Traffic, Engagement, and Profitability

With digital being the order of the day, owning a website has become imperative for entrepreneurs to survive and thrive. If you still don’t have a business website, then it’s high time for you to get a domain name registered and team up with a hosting provider, to ensure growth of your business in the future. Today, there are more than one billion active websites on the Hosting Affects Your Website’s Trafficweb, used by online marketers to perform branding, marketing, and advertising activities. Businesses are learning technical aspects to let their website stand out of the competition. But, the unfortunate part is that sometimes in spite of a website having an appealing look and feel, taglines, color composition, and easy to remember domain name does not achieve the desired results when compared to your digital marketing strategy efforts.

Have you ever wondered why your website is unable to achieve your intended targets?

Most entrepreneurs end up getting a thought that their campaign or content is a barrier to their progression. But, they never really realize that there could be something wrong with their website. In about 50% cases, there is a problem in your website hosting, not the content or theme or design.

Just “a few seconds” to capture your visitors’ attention! 

Hosting Affects Your Website’s Traffic

Delayed Website Response: Page loading time is an important factor that determines user experience. To perform well online, a website should load fast for users on all devices even with sluggish internet connectivity. An average Internet user doesn’t wait for a website that takes more than ideal time to load and turns to some other website. Slow loading time is one of the major reasons behind page abandonment. To avoid the under performance trap, choose a web hosting provider that is equipped with a latency optimized data center facilities and warrants fastest loading speed.

Hosting Affects Your Website’s TrafficPoor Caching: Caching is a temporary storage space that enables websites to load faster. There are a trail of cache location types, such as object caching, database caching, page caching, and OPcache. Caching is completely dependent on the hardware (storage type) – means, the faster the hardware is, the faster the caching mechanism. So, did you ensure the hardware components, including RAM and other configuration when determining a hosting environment for your business-critical website? If not, this could be one of the probable reasons that you’re lagging behind.

Hosting Affects Your Website’s Traffic

Intolerable Uptime:  It’s no secret that organizations across multiple domains are embarking on digital transformation like never before. Therefore, the underlying network must not be overlooked when singing up a hosting contract. Network connectivity should be capable of integrating multiple data center facilities, through a plethora of connectivity options, such as Internet bandwidth, Multi-Protocol Label Switching (MPLS), and Virtual Private Networks (VPN).

Talk about any industry analyst firm, such Gartner, Forester and IDC, all of them estimate how badly a downtime can impact a business’s bottom-line performance. A host of reasons can be held responsible for downtime – DDoS attacks, power sabotage, incompetent network devices, and lack of monitoring. Thus, choose a provider’s facility that is built with N+1 resiliency and offers no less than 99.95% network uptime.

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Non-friendly Website Design: Businesses are now boosting BYOD to increase collaboration and productivity. End users’ dependency on mobile devices is increasing day by day. They prefer to watch videos, search for information, place orders, and do many other things on their mobile.

According to a research report, around 73% of people always have their mobile device with them.                                                                                               — Facebook

Individuals pick up their mobile devices around 150 to 200 times a day, and 4.8 billion people across the globe will use mobile devices in the year 2016.    — Forrester 

Hosting Affects Your Website’s Traffic

So, did you optimize your website to fit the screen size of different smart devices? No, this could be one of the possible reasons what is killing your sales. Get yourself a mobile-friendly site that loads promptly and is easy to navigate.

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Fixed or non-scalable Infrastructure: Scalability is a must-have factor when collaborating with a web hosting provider. At times, it is found that businesses fail owing to lack of requite resources to foster dense traffic needs. Therefore, look for a web host that provides flexible computing and other IT resources to seamlessly support simple to quick upgrades. Modular systems, auto-tiering provisions, object storage, including elastic capacity should be in place to adapt to changing market demands.

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Inadequate Security Provisions: Security and privacy protocols are another reason that can wreck your sales objectives or tarnish your online reputation. Every year a large number of data loss and infringement cases are registered. In order to ensure that your website is secure, hosting provider with competent security protocols, including monitoring tools, firewalls, and other security essentials should only be selected.

Keeping these factors in mind, you can boost your sales funnel, build strong brand presence, and outmaneuver your competitors.

Common Web Hosting Challenges and How to Overcome Them

If you’re planning to create your first website, you need to be crystal clear on exactly what you’re driving towards. There is a whole host of decisions that you need to make for your business– right from the designing and development to the content and search engine optimization activities of your website. However, one area that businesses shouldn’t forget to focus on is ‘who their hosting partner is’. Common Web Hosting Challenges

Getting stuck with a bad website hosting vendor – that demands hefty investments, and in return, delivers poor quality service – can tarnish your business repute and throw you out of the market. Thus, before they convince you to sign the dotted line for their hosting plan, ensure the matter-of-factness and capabilities of the chosen partner.

Cost, bandwidth, scalability, and security are some of the crucial factors that every entrepreneur should keep in their priority list before making the final call.

This blog outlines some of the major challenges that webmasters are acquainted and their remedies:

Security: One of the most important things when it comes to selecting a web host is determining what preventive measures the provider follows to protect your website against susceptibilities. A number of hosting vendors available are today, ranging from those who offer server space, bandwidth, and connectivity leaving the security as your responsibility, to those who work on stringent security modules, traffic monitoring, daily malware scanners and denial-of-service (DDoS) mitigation techniques. A website that lacks proper security is a failed website. Not to mention, compromised network security can lead to loss or breach of hosted data.

Make sure that the provider’s data center facility is equipped with technologies that restrict access to your hosted website and offer service level agreements with respect to response times, whenever a breach is discovered. In addition, consider the below checklist:

Common Web Hosting Challenges

Backup Facility: Over the period of time, enterprise data has grown substantially.  With the instances of cybercrime at their peak, it becomes immensely important to have backup and restoration facility active round the clock. It goes without saying that the loss of critical data will have a substantial impact on organizations of all sizes, and could be a reason behind the collapse of a business. That’s why, every business leader should see that their service provider has taken the backup of your website(s). Ensure that your service provider has an influential disaster recovery plan, which includes taking backup of your website on regular intervals. 

You can also read:

Secure your data center from the vagaries of nature Common Web Hosting Challenges

Business Availability:  Today’s data centers have become lifeblood of organizations, supporting varied demands of different sectors. With critical applications and services being deployed to provide the foundation for mundane business operations and delivery of end-to-end user services, the data centers must deliver uninterrupted network availability and meet service level agreements. Any downtime can cost loss of millions of dollars. In order to ensure proper functioning of a data center, it is important that they encompass strategies and standard solutions that prevent outages and ensure business continuity. When a user visits your website and experiences an error message or a blank screen, it leaves a bad impression on end-users. According to reports, users never turn back to a website that takes extended time to load or experiences frequent downtime issues. Select a service provider that provides 99.95%-100% network uptime, which is backed by a stringent SLA. 

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Common Web Hosting Challenges

Scalability Matters A Lot: Besides security, availability, and backup – scalability is one such factor that if not considered before the sign up process will ruin your online presence. Scalability is important for many organizations.  A data center provider should have a width of services to offer and support business growth. The facility must be equipped with elastic infrastructure that can provide seamless support for quick upgrades and accommodate growth. 

Let’s say, if you start off with a shared hosting plan, and with the increase in traffic flow, you decided to move to the upgraded or the most secured dedicated hosting platform. What if, you come to know that service provider has only limited services to offer and can’t support your website popularity? Switching to another provider will be the only choice left before you, but this may cause disturbance in ongoing business operations. Ensuring this will save your capital, time, and efforts. Select a service provider that allows you to upgrade over time whenever your business demands it. 

Common Web Hosting Challenges

Technical Support: Technical emergencies arrive without making any prior proclamations. At times, a website may encounter service interruptions, this, in turn, demands the support of professionals, who can access and fix it without any delay. Thus, it is important to seek a hosting provider who offers free support, 24 hours a day.