Tag Archives: SEO

Domain Extention

Choose the Right Domain Name Extension to Improve SEO

To launch any site, you will need to register its domain name first. This domain name is nothing but the internet address which will comprise of a name with an extension like .in or .com. The extension is referred to as the TLD or Top Level Domain and choosing the right extension will influence your site’s SEO rankings. The main idea behind these domain name extensions was to help users browse easily across different domains.

Among the popular domain name extensions, the .com is the most widely used. Besides the general domain name extension there is also an extension with a country code. This is the country code TLD or ccTLD which contains the country code for which this extension is applicable like, if the extension states .uk, then the intended country is the UK. Ever since 2001, newer gTLDs had been introduced like .pro or .info following the ICANN creation. The list has been growing since then and a complete list is displayed on the Internet Assigned Numbers Authority website.

How choosing the right domain name extension can benefit SEO:

The ccTLD allows Google to understand the origin of a specific site. So, given that all other factors are equal, when a site has an extension like example.com it is likely to be ranked before a site with an extension example.in. But the drawback in this case is that you will need to purchase a new domain extension for every language. This result in steep costs and Google web crawlers which are designed to scan sites cannot view multiple sites as one since they have different extensions. When a site has more authority, Google will stay longer there in order to index more pages. So, higher authority which is the value Google assigns to a site will result in better scope for sites to get higher ranks in this search engine. But this is not just one factor which ranks sites on Google; Google uses more than 200 factors for determining site rankings.

With emergence of the new domain name extensions like .club or .pizza, sites can make themselves easily identifiable. Here, the extension will help you understand what the site is about. People feel that these new age extensions may not be useful when it comes to ranking websites. The new TLDs will not necessarily give better rankings. But, there are others who feel that these new extensions are benefitting the SEO rankings of websites. There have been quite a few success stories where sites with the new extensions have found to get rankings in the first page of the search engine results. The trick is to make sure that the extension or at least a part of it matches the keyword you type in Google. So, TLDs which have relevant keywords in them tend to have an edge over traditional TLDs such as .com.

In spite of these success tales, Google maintains that having new gTLDs really offers neither any advantages nor any disadvantages in terms of SEO rankings. Google states that every TLD can rank well.

How to choose a domain name extension:

The type of extension that will benefit your website in terms of SEO rankings will depend upon many factors. It is recommended that you opt for the Top Level Domain or .com for the best ranks. However, if you are selling your goods in a specific country only, you may choose the country-code specific extension.

Sometimes an extension is used not because it will help your SEO ranking, but because it sounds nice and is easy to recall. So, when you work for a company which repairs car damages you will be keen to use the names auto and repair when choosing a domain name for your website. This will ensure that your client knows what the website is about even if Google may not rank it well. When you use a gTLD, you must understand that you are going to have to communicate this with your buyers and clients. The people you are targeting are likely to search for a company’s name with an extension that is specific to that country. So, when you select a gTLD you should ensure that your target audience knows that.

Using a CDN for Improving Your Google Ranking

Using a CDN for Improving Your Google Ranking

All websites want to have high search engine rankings. The difference between first and second page rankings in Google can be very crucial for your business. To improve your rankings in search engines like Google, a content delivery network may be useful. Using the CDN, you can ensure that your website gets a place in the first page ranking. Factors like reducing overall loading time, bounce rates, accelerating image indexing speeds etc can help you achieve this. In recent studies conducted by SEO expert Brain Dean, the correlation between high Google ranks and website factors was brought to light. Out of these factors, there are three key factors which can be improved immediately through CDNs.

While Google will not take CDN as a factor for ranking different websites, it will however consider its effects. The reason for this is that when a website uses a CDN, its page loading speed is automatically increased, the bounce rate is minimized and it lessens time taken to form a secure connection.


1. Page Loading Speed: This basically refers to how fast a web page can appear on a device that is being used by web surfers. Most viewers will expect websites to load instantly. So, when a site takes very long to come on to the screen, viewers tend to abandon the site. They will navigate instead to web pages which have similar content but which load faster. This means that viewers bounce from the website and move onto other sites. Reports have shown that the search results will increase remarkably even if there is a second’s difference in page loading speed. For that difference of a second in speed, viewership in the experimental sites will reduce by a huge margin. In short, the faster your web pages load, the more viewers you will get.

When you know that a content delivery network can accelerate the page loading speed, you should opt for using it. The CDN basically store cached content in multiple servers distributed all across the globe. So, whenever a user request for some content, the requested content is delivered by the server which is closest to this user. If you are based in UK and the main server is in the US, a CDN will make sure you get the content from the UK edge servers and not the primary server in the US. This reduced latency and accelerates page loading speed.

There are other effective ways to improve the loading speed of web pages. But, the CDN is perhaps the most effective and gives results in the shortest time.


2. Bounce Rate: This indicates the people visiting your website and those that tend to stay on the first page itself. Bounce rate and the web page loading speed are intricately related. Bounce rate will suffer when people coming to your website leave it right afterwards. They do not even interact with the site and move away from the entrance page itself. Bounce rate is also influenced by some other factors like immaterial and unrelated content and faulty designs.

This means that when the page loading speed is enhanced, the bounce rate directly improves. So, indirectly the bounce rate will also help to improve your Google rank. In a New York Times report, it was stated that viewers tend to bounce even before 400 milliseconds are over. These same viewers are more than likely to go to competitor websites which load faster.

When you use a CDN, the bounce rate falls because viewers will typically not abandon the site when it can load fast. Superior content and design will help to attract more viewers and encourage them to interact with the site.


3. HTTPS: This factor shows sites which make content secure during the transit using SSL. While improving HTTPS using a CDN may not be practically possible, you can deploy HTTPS responsibly to load pages quickly. Before the server and clients can exchange application data across TLS or Transport Security Layer, the encrypted channel has to be decided. So, both server and client need to agree on TLS protocol versions. New packet roundtrips between the server and client will be needed for every such step. This results in latency; when you use a CDN, it can terminate this TLS session faster. The TLS and TCP handshake roundtrips take lesser time and latency is significantly reduced. Since Google focuses on its users, it rewards the secure websites in search engine rankings. The company values the need to secure content while in transit since sensitive financial and individual information is sent over the Internet. This content should not get intercepted and compromised by any means.

Using these factors, it is indeed possible to improve your web page rankings in Google. There may be many other factors that are equally effective for improving site rankings, but using a CDN makes your task much simpler and quicker.

The Benefits Of Scanning Your Website – High Security And Enhanced Rankings Assured

Scanning your website regularly can help you in protecting it from attack from malicious elements. If your website is not perceived as secure and safe by your users, it can affect traffic adversely. If you are the owner of a commercial website, not scanning and securing your website can have disastrous consequences on your business prospects. It can also send your ranking plunging southwards.

Here are the ways your website can get affected if you don’t scan it regularly:


Negative SEO:

Negative SEO is a practice indulged in by unscrupulous competitors. Technically, the process is called Black Hat SEO and is an illegal practice which involves building harmful backlinks. Hackers and SEO specialists with bad intent can do this to your website and the consequences can be disastrous.

Malicious Attacks:

Almost all websites are susceptible to attack from hackers. Just because your website does not have any invaluable data worth stealing does not mean it won’t be attacked. Not all hackers attack a website for pocketing personal data and building backlinks. Many do it for fun and to show off their hacking prowess. Your website is not safe from such malicious attacks unless you fully secure it.

Website Errors and Outdated Codes:

The performance of your website can be affected adversely if you are using outdated plugins that may have errors and some negative functions that can make your website vulnerable to attacks. It can also make your website excruciatingly slow which can affect user experience and can potentially have a negative effect on rankings.

Scanning your website regularly can help you identify if these negative factors are affecting your website. You can take timely and effective action to prevent the situation from getting worse.

Protecting Website from Negative SEO

To check if your website has been hit by any malicious elements or virus, you must monitor your Google Search Console account on a regular basis. It is acclaimed as one of the best ways to identify risks. You must also analyze and monitor your Google Analytics data frequently. A sharp and sudden drop in Google search traffic might indicate the presence of malicious codes. Remember, traffic and ranking may also get affected if Google Webmaster Guidelines are violated. Before initiating action, make sure you identify the real cause.

Fixing Impact of Negative SEO

It is important that you fully secure your server before you begin fixing malicious attacks on your website. If your website is hosted on a secure server, your site won’t be vulnerable to attacks. Make sure that your site is hosted on a reliable and reputed web hosting provider to prevent attackers from trying their hacking skills on your website.

These are the steps you can initiate to deter attackers:

Remove Spammy Backlinks

You are most likely to discover a number of harmful backlinks if your website is affected by negative SEO. There are tools available online to find out these bad links and get a detailed list of all of them sitting on your website. You can also get rid of them by the following methods:

• Send an email requesting the website owners to remove the link, clearly indicating that both the parties can be vulnerable to attacks because of these links.
• If the website owners do not comply, you can disavow them through the Google Search Console.
• Redistributing your content all over the web can also hurt your rankings. Use software systems available to ensure your content is not copied and posted on other websites.

Sending thousands of requests to your server simultaneously could bring your site down. A major drop in site speed could indicate spam attacks. Monitor the speed and uptime of your website using the appropriate tools.

WordPress is a popular target for hackers because of its high popularity and usage.Unless you regularly monitor your WordPress website for malicious attacks and take corrective actions, your website can be a vulnerable target.

Always install a free theme or a plug-in only from the official WordPress directories. If you are installing one from outside the official directory, check for potentially malicious code before installing it on your production site. There are free scanning sites which can check your website for virus and malware and alert you if there are any present.

You can use these tools to determine if the plugins you intend to use are safe and authentic:

Theme Authenticity Checker:

The free plugin that scans your theme files for potentially malicious code.

Exploit Scanner

This is a free plugin that also searches the posts and comments tables of the database of your WordPress install for anything suspicious.

The information provided will help you detect suspicious activities on your website without having to consult or spend money on professionals. Scanning your website regularly can help detect malicious files and unknown activities easily.



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reliable and reputed web server hosting provider

Mobile-First Indexing Experiments Underway At Google – What Webmasters Must Do To Keep Pace With Developments

It is extremely common to find people using their mobile phones to search for Google content. Desktop search has taken a back seat according to research. This has prompted Google to create a mobile-first search index. This means that Google’s index will prioritize crawling their mobile index to comprehend how or why content should be indexed in search. The testing process is already underway. How can this affect future mobile-based Google content search?

Then And Now – The Crucial Difference

The earlier indexing habits of Google were based on crawling web pages designed for desktop searching. They were later indexed inside both the desktop and mobile search results index. Now, with more people using their smartphones to search for content, Google felt that a change in indexing methods was in order. As Google’s present algorithm does not evaluate the page that a person will see through their mobile device, they might be viewing limited content than what they will probably view on their desktop.


The ‘Experiment’ Is Underway

The “experiment” as Google terms it, will continue for some time now as the indexing will continue on a smaller scale. It will be scaled up when the engineers are convinced that they have indeed managed to appreciably improve user experience. They are aware that the project needs continuous tweaking as they move ahead to achieve the projected goals.

Google is aware of the fact that many people see this as a sudden and unexpected move. That’s why steps have been taken to prepare web users, webmasters and SEO specialists for this major shift. Google is encouraging all those associated with the process to read their recently-released recommendations and understand them carefully so that the transition can be made smoothly.

How It Can Affect Your Website

If your website has already been designed to be responsive or dynamic and offers primary content that appears the same on desktop and mobile, then you hardly need to make any changes. Alternately, if your website configuration is such that the primary content and markup is disparate from one another, it is imperative that you incorporate the changes suggested by Google to make them appear the same on all browsing mediums.

Serve a structured mark-up for both the desktop and mobile versions of your website – this is the first step that webmasters must do to comply with Google’s newest notification. The Structured Data Testing Tool is the right way to verify the structured markup across desktop and mobile by inputting the URLs of both mobile and desktop versions into the tool. The output can be compared here.

Adding of structured data to the content must also be done in a practical and logical manner advises Google. Adding data in large quantum and that which is not relevant to the existing content must be avoided. Webmasters can make use of the robots.txt testing tool to ensure and confirm that the mobile version of their website is accessible to Googlebot.

What You Need Not Worry About

Websites are not required by Google to make any changes to their canonical links to comply with the responsive or dynamic needs. In this matter, Google has made it clear that these links will be used as guides to deliver the most appropriate results to users searching for content on desktop or mobile. The mobile version of website must be verified in the Google Search Console only after webmasters have verified their desktop site.

Those who only have a desktop site need not worry about making any changes or deal with compliance rules. Such websites will be indexed normally as they were done earlier by Google. This will hold valid even if the website is using a mobile user agent to view their website.

Launch Websites Only When Fully Ready

An important thing that webmasters who are in the process of building a mobile version of their website to consider: A functional desktop-optimized website is always better than an incomplete or broken mobile version of your website. Google advises you to first build your website and launch it only when it is fully ready in all respects.

There are many important and rapid developments taking place on the responsive web development front. Webmasters and SEO professionals are keeping a close watch on the announcements emanating from Google. They know that they have to remain alert and think on their feet because what is relevant today may become completely obsolete tomorrow.

Adapting to the changes demanded by Google is the key to survival of businesses in the increasingly cutthroat marketplace. Webmasters and professionals associated with website designing and development and keen to learn newer methods and technologies are excited at the prospect. A newer element of web-based technology is soon going to unravel and will bring along a host of exciting possibilities.


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Does Dedicated IP Address Boost SEO?

The debate rages on. Do we need a dedicated IP address?

Different consultants seem to be offering different views. But at the end of the day, it is for you to make an informed decision.

Your hosting provider will assign you an IP address, and if you are clever enough you will figure out where your website will be hosted with a particular address.

Typically the following considerations govern while hosting your website.


If yours is a commercial website, speed and performance matters. With a dedicated IP you are more likely to jack up traffic or at least maintain speed and performance your customers are accustomed to.

Before we go further, let us be clear as to what the difference between shared and dedicated IP address is.

• A shared IP address is one that is used by multiple websites within one server. In such a scenario the server will have to exert a bit extra handling a visitor’s request to the right website.

• On the other hand, a dedicated IP address is a unique internet address allocated to a single hosting account.


A dedicated IP address is perceived to have the following advantages.

• Ensures faster response times during high traffic.

• You can access your accounts via FTP if the domain name is inaccessible.

• You can have your own private SSL certificate. This is a compelling advantage if you are running a commercial website that needs accepting credit cards online.

• There is a perception that dedicated IP hosting pushes up your search rankings.

But the question is, are the advantages overhyped.

Many SEO experts are of the opinion that it is not necessary to be apprehensive if your site is on a shared IP address.

Here are some of the arguments supporting the theory shared IP address is okay for most users.

There is no PageRank difference

It is understandable for you to be concerned about SEO. After all, your business to be profitable requires certain amount of traffic.

For a typical company whose website is built on a popular CMS like WordPress or Joomla there is no reason to go in for a dedicated IP address, unless any of them needs https to get credit card information.

To push up traffic having a dedicated IP alone does not help. You must produce relevant and compelling content for your target audience. With a reliable managed CMS host your site visibility can be a notch above competition.

Moreover, many experts believe that it is a myth that Google downgrades sites that are on shared hosting.

Here what a Google Director clarified way back in 2003.

“Google handles virtually hosted domains at par with domains on unique IP addresses. We offer a level playing field. All that is required from an ISP is to do virtual hosting correctly”.

Now let us discuss speed.

It is a misconception that a dedicated IP address is faster than a shared hosting environment.

Site speed depends on several factors, and not the least of them is the hardware and networking capabilities of the hosting provider.

But the advocates of dedicated IP forcefully put forward other arguments.

• Multiple websites in one IP address is like carrying all eggs in one basket. If the basket falls all the eggs break.

• A website sharing your IP can be flagged as adult or can suffer a penalty that may extend to all the websites sharing the address.

Some experts however say that such chances are remote.

Will you stop purchasing online when there is news that someone’s confidential info was hacked?

It is all about your risk appetite.

A server utilized for shared hosting can harbor websites that could contain malware.

“I do not want my website to be known as residing in a bad neighborhood”, says an ecommerce website owner”. If your thinking is in the same league a dedicated IP address may prove beneficial.

Here is another key takeaway – Impact of SSL certificate on SEO.


An SSL certificate is an assurance that your private information is protected when it travels across the web. When customers develop trust it can well be a ranking factor for the Google search engine.

If SEO strategy is on top of your mind, the first requirement is to understand your audience.

Ask yourself another question.

Is your site mobile friendly?

Mobile is a powerful disrupter, and for Google mobile will be the priority index far ahead of desktop.

We must also remember that some hosts include one dedicated address on their shared hosting plans.

This goes to say that the story of Dedicated IP versus shared is still not over.

Where do you stand in this scenario?

The answer is simple. It is for you to weigh the drawbacks and advantages and come to an informed decision.


Practical Tips for WordPress Sites that Guarantee Enhancement of SEO

There is no shortcut to steer high quality organic traffic to any website and one needs to implement fair SEO practices to gain higher ranks in response to key word search by potential visitors. Proper use of WordPress plugins and choice of the right WordPress hosting provider are important aspects of good SEO.


Understanding SEO and its relevance
Google aims at providing the most relevant search results in response to queries typed in by visitors. In order to provide highly credible and precise results, the leading search engine leverages highly intricate sequences of algorithms for proper assessment of tags, site content, site availability, page elements, and dozens of other important factors to determine relevance of search results in relation with the search query.

Search Engine Optimization or SEO is nothing but a collection of efforts put in by website owners to facilitate Google to help potential visitors find a particular webpage from the multitude of search results.

To be more specific, the Googlebots must be able to find and like your site in terms of multiple elements while these are crawling through the web. This is the primary requirement of the leading search engine to make sure that your site is properly indexed and is searchable. The only other option to find your website from the huge myriad of websites in World Wide Web is to directly enter URL of your website such as www.MyWebsite.com in the search window.

WordPress hosting has made thing easier for its users by offering functionalities that are aimed at satisfying Googlebots to guide search engines to easily find your website by analyzing categories, pages, and posts.

High performance WP plugins

WordPress hosting providers offer several useful plugins including Yoast. This feature packed WP plugin empowers you with rapid feedback of Google analytics to help you understand ways to improve keyword placement by following the best practices. It also facilitates proper tagging of images and improves readability ratings of your posts. Yoast is also appreciated for providing users with a preview of SERPs and position of your intended keywords with respect to meta-description, title, and content if backed by dedicated or VPS servers.

Upload images with relevant alt tag

Since Google attaches great significance to images that are useful for enhancement of user experience, you need to use this feature by optimizing images with help of alt tags. These refer to title of your image files and are extremely important for Google indexing. If you are able to include keyword n image titles, then it will facilitate Google to rank your image higher in response to the search for that particular keyword. An image with title of ‘Men’s-white-sneakers’ is bound to rank higher than a typical file name of ‘IMG089776’.

Dump duplicate content

Never ever use duplicate content for different URLs as this would attract penalties. Google respects original content and suppresses ranking of URLs that consist of similar content. Always focus on generating unique, crisp, and informative content to facilitate Google to promote your site in terms of Search Engine Ranking Positions (SERPs).

Smart use of WordPress categories and tags

Google encourages content that is can be easily found by readers with help of keyword rich categories, tags and so forth. This involves strategic use of WordPress categories. WordPress requires you to categorize your content by relevance and offers an option of using tags. In terms of footwear, the categories could be sports or casual and the tags may be red soccer shoes or jogging shoes.

Enhance effectiveness of permalinks

Readers may find mention of numbers in the title of a post however these have no effect on the ranking algorithms for website of your business. If your blog post reads ‘ 5 best bridal wear styles of this season’ then the permalink can be effectively shortened to ‘best-bridal-wear-styles’. Many times we are tempted to make use of underscore while separating words from each other. Although this can be great habit elsewhere, never use these marks in permalinks. Prefer use of hyphens, since underscoring can result in reduction of page ranking.

Establish robust connections

You can boost your website’s online presence by nurturing it with strong and healthy links established by building and exploiting relationships. This is one of the great functionalities offered by WordPress hosting. BlogRolls and PingBack are offered as out of the box by functionalities by WordPress. These can be effectively monitored to assess influence of external content on ranking of your website. These external relations are valued by Google while determining ranking for your website. These links are also useful for boosting popularity of your website in the online universe.

Associate with trustworthy WordPress host

Choosing the right WordPress hosting service provider is a prime aspect to empower your SEO strategies. Reputed hosts are known to guarantee uninterrupted website availability. Google is also extremely sensitive about page loading speed of your website and the same can be achieved only with state of the art service providers. If you wish to drive high value organic traffic to your website, then your web host must be able to guarantee a rock solid hosting platform for your website.

Optimize keyword frequency

Overstuffing of keywords can have a negative impact on your ranking. Keyword concentration should not exceed 1.5 percent if you wish to rank your content well. Use of keywords should be made to enhance fluency of thoughts in content. You may also get valuable help from keyword generation tools offered by WordPress.





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How Do I Choose The Best WordPress SEO Plugin For My Website

6 Critical Metrics to Add to Your SEO Campaigns

When you are thinking of revamping your SEO campaigns, you will find that you need to adopt a broad approach. A limited focus on only a couple of metrics will not help you manage a campaign deftly; it will blind you to areas where a campaign could perhaps do better. No one metric can give you all the solutions and each site will choose different metrics depending on their goals and nature of ongoing campaigns. The following are key metrics which you must consider for incorporating into SEO campaigns:SEO-Hosting

1. Monitoring On-Page Time: Since content on the website is written with a specific purpose, it is typically directed at increasing visibility for that content, to keeping visitors engaged when they come to the page which has that content, and finally, getting a viewer to take some action once he has read that content. When you come to a web page which does not satisfy your needs or your search requirement, you will leave that page immediately. At the same time, when you do find something you are looking for on a certain page, you are likely to spend much more time reading it to get your answer. So, when you can showcase quality and compelling content, you can get a more engaged audience that is keen to see what you are able to give them. This prolonged engagement translates into higher site rankings and this explains why it is important for you to focus on the time-on-page metric when optimizing your website.

2. Monitoring Usability: This metric is of great value because it helps you to see whether your audience stays back on the website after spending time reading the content. You can monitor the number of visitors remaining on the site by going to the Pages/Session section in Audience Overview of Google Analytics. When you monitor this number, you can take measures to increase it at the time you run your campaigns. When the site is new, this number is likely to be low as traffic is low; with time, you can tweak changes to increase the number by certain measures. Some of the steps you can take are by listing related posts at the bottom to encourage your readers to read another article of use to them or by creating an internal linking strategy so that each post and page has links to other relevant pages. You can also use sidebar widgets for showcasing content to create a call-to-action or introduce exit-intent pop-ups which prompt users to remain on your site for some special offers. When none of these seem to work, it is better to conduct usability tests and check for loading time issues.

3. Monitoring Traffic: Since mobile users are an integral part of any modern business clientele, you need to monitor incoming traffic from devices such as mobiles because the experience of mobile users and desktop users can be dramatically different. Today, mobile-friendliness and loading speeds are considered to be important factors for ranking sites. With more and more people using mobile phones for browsing the Internet, mobile-friendliness is hard to ignore. So, you must monitor mobile user statistics to check for problems with a site’s usability. It is possible to do this by viewing the “Overview” segment of the “Mobile” section under “Audience” in Google Analytics. When you find that differences between desktop and mobile metrics to be profound, you should resolve it immediately.

4. Tracking Conversions: The real aim of SEO campaigns is to ensure that the traffic to your site actually takes some action once they arrive. So, you can set up the Google Analytics to track your goal completions. To set up a goal you can navigate to the “Overview” section under “Goals” in Google Analytics. Here, you must click on a “Set Up Goals” option; you are free to create custom goals with the templates provided. Google Analytics will collect the data which you can view in the Overview section. You can get an estimate on how much the conversions were worth in this section as well when you have assigned some value to the conversion.

5. Monitoring Crawl Data: You can even track the way Google is crawling your site by checking the Google Search Console. You will see that Google “crawls” a site more when your campaigns are more effective at creating relevant links. When you can guarantee better loading time, extended tome on-page, engaging and compelling content and more pages per visit, you will see that Google crawls the site more. You can view the statistics in the “Crawl” segment of this console. There will be three charts showing the number of page that were crawled in a day, number of kilobytes downloaded in a day and time spend for downloading a page. You need to ensure that the number of pages crawled is high, time spent for downloads is low and page loading time is not high.

6. Auditing Campaigns having Return Visitors: While getting new visitors is important, you need to track returning visitors. This will tell you whether your content is capable of bringing the audience back for more. For this, you can check “Overview” option in the “Audience” tab. Alternately, you can click on the “Behavior” tab and view the traffic percentage to the landing pages in Site Content. The numbers for both new and returning visitors should ideally increase if your site has quality content. When the numbers are low, you should reassess the content.

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4 Common Web Hosting Issues for Bloggers

Blogging is the heart of every social media strategy!

Are you ready to set your website off the ground? Picked up the right domain, content, theme and design for your critical site? Good going, but hold on! Before signing the dotted line, did you evaluate the capabilities and expertise of the web hosting provider you are going to partner with? In connection with this, a research report publicizes that – choosing the right domain name, subject, content, and design is only the half way to success, the other half way is accomplished when you choose the right benefactor that fits into your needs in a non-negotiable way. Undeniably, hosting a blog does not require major undertaking; however, it does require effective planning.

Significance of Blogging:

As Internet trends grow, the practice of publishing blogs has followed the same growth trajectory.  It goes without saying that if you are running a website without a blog, you are certainly missing out on some of the great opportunities to ingrain customers and augment visitor traffic. In today’s social media driven landscape –where businesses are striving hard to engage customers by implementing different marketing strategies – blogs plays an integral element in connecting your business to your intended customers. A static website where content is not updated is synonymous to an online brochure which has no less impact on your customers or visitors.

Giant search engines, such as Google, Yahoo, etc. value your blog posts as the content of your site in their search algorithms. Above all, experts suggest that blogging is one of the best ways to optimize your website for search engines.

Every post that you publish on your website helps in connecting you to various prospects. Let us say, if you own a data center in India and you create a post on how an efficient data center can help you cutoff your operating expenses. Now, if someone searches for efficient data centers in India, and if you have maintained your site as per White Hat Search Engine Optimization Guidelines, and if your post is simple and rich – probability is Google will show your posts in its search results. In short, your blog will help in improvising your site and pages’ ranking.

A Few Tips that Can Add Value:

If you are thinking to set up your blog under a different domain name other than your website, it won’t yield expected engage more and more customers. On top of that, it is always good to do some research work before taking on a new task. Integrating a blog on your website will be of an added advantage, allowing you to acquaint your readers with pieces of adequate information. Including tips, pictures, videos, and sharing success stories and how-to guides will make an impact on your business’s bottom line.

I have made an attempt to elucidate a few key issues that most of the bloggers confront, which push them to succumb and disappear from the World Wide Web ecosystem:

Slow Loading Speed: By now, it is not a concealed truth that Google and many other search engines do not prefer to serve up your sites in top search results, if your website loads slow, and encounters frequent downtime issues. Slow website loading speed has a direct impact on rankings and ROI. Visitors do not really want to visit a site that takes extended time to show up the requested page, and thereby, turn up to some other website of similar business domain. A website that is not fast is a failed website.

4 Common Web Hosting Issues for Bloggers

Solution: Before you sign up for hosting services, ensure that the service provider’s facility is located in proximity to your business location. Let us say, if your target users reside in India – selecting a data center service provider in India is a sagacious approach, owing to two reasons. First, it reduces the latency time, and, second, it provides greater control.

4 Common Web Hosting Issues for Bloggers

Reference Blog:

Web Hosting Issues that Can Kill your SEO

Compromised Account: Cybercrimes are accelerating at the fastest pace putting pressure on IT professionals to keep their antidotes ready for quick relief. Again a hacked website is a failed business. Can you imagine what will happen if hackers gain access to your critical business data? You may lose billions. Your business reputation could be at stake. You can be thrown out of the market.

4 Common Web Hosting Issues for Bloggers









Solution: To combat these forbidden scenarios, it is crucial to have right security modules in place, such as biometric access, scanners, video surveillance, firewalls, trained professionals, and the list continues. Ensure that your service provider has all this in place before you make the final word.

Untrusted Technical Support: We are moving to a customer-centric landscape, wherein it is important that both prospective and potential users are served with the right set of information and assistance in the nick of time.  In the technical world, you never know when and where technical issues can crop up and halt your ongoing operations.

4 Common Web Hosting Issues for Bloggers

Solution: Having an access to qualified technical team is necessary to quick fix the burgeoned issues. Select a service provider that offers 24×7 tech support not only in verbal commitments, but also in service level agreements.

Website Downtime: As we have already discussed that a website that is a victim of frequent downtimes loses its purpose, a single minute of downtime can cost hundreds of thousands to a business, and for a newly launched business it can prove a major setback.

Solution: Select a web hosting partner that provides legally-backed network uptime, which should not be less than 99.95%.

9 Tips for Every Entrepreneur to Promote Their Web Presence

9 Tips for Every Entrepreneur to Promote Their Web PresenceDo you find launching a website stressful and difficult job? Are you facing problem in promoting your website? If yes, you are at the right place.  A well-connected and user-engaging website demands –appealing design, swift navigation, rich content, and quick loading time – right? But, your task doesn’t end here, there’s another major aspect that most of the clients defocus is the way how a website is set off the ground. That’s why it is of dire importance to test the waters and ensure all the requisites beforehand.

This blog attempts to highlight a few of the key pointers that will help you launch your website in the most coherent manner:

  • Benefits of setting up a pre-launch page: Setting up a pre-launch page is a good practice nowadays. It is one of the promotion strategies that help in acquiring loyal customers and generating more interest and enthusiasm among your customers than endorsing it after it is launched. Including a signup box on your pre-launch page will allow your visitors to get intimated when you actually launch. You can also include offers and discounts for first a few signups once you launch. If you use WordPress, you can install the plugins such as EZP Coming Soon Page or Easy Coming Soon. 9 Tips for Every Entrepreneur to Promote Their Web Presence
  • Constructing high-quality content: Any marketing campaign that you consider for your business will be heavily dependent on the content. Therefore, you should not leave a single stone unturned to produce a user-engaging content that is highly valuable for your intended customers. Remember, selection of words, color, and font should complement each other and answers all your customer’s queries in the most proficient manner. Only attractive websites with substandard content cannot gain interest of visitors rather sites with quality content can convince customers to purchase products and services offered by you. 9 Tips for Every Entrepreneur to Promote Their Web Presence

Before launching your website, experts suggest to create multiple copies of your content and get it reviewed by different people. Ask these people to provide you the feedback and comprehend how far your content had proven successful. If the message your content was not clear, rework on it. The best way to rank in search engines is to shoot 1000+ word per page.  Doing some research work, seeking expert advice, reading FAQ’s, and Tutorials can be used as references for content creation.

  • Guide your visitors through a way to sign up for your email list : An email list gives an opportunity to connect with your visitors, even if they do not visit you again. Visitors should be engaged by proffering them incentive to join your webinar, or access to free e-book that parcels valuable information to your target audience for joining your list. You can subscribe to any email marketing service to use their templates to integrate an opt-in box to your website. 9 Tips for Every Entrepreneur to Promote Their Web Presence
  • Join influencers in Your Niche: This strategy proves befitting for non-commercial websites; however, it can also prove fruitful for sites loaded with excellent content. Search for well-acknowledged people in your niche and acquaint them with your new website. If you’re finding difficulties in figuring out whom to contact, you can try tools available online to like Twtrland, Authority Spy, Followerwonk, and BuzzSumo to locate bloggers, social media influencers, journalists, and experts who might be interested in sharing your website with their respective followers. The best way would be to first follow them on social media platforms. Do read their posts and leave thoughtful comments. Once the connection gets little older, you can acquaint them with your business in an email. It would be good to stop yourself to ask them to share your content with their followers. Trust me, if your content has that X factor in it – they’re surely going to share it. 9 Tips for Every Entrepreneur to Promote Their Web Presence
  • Regulate alerts for your blog: It is requisite to stay updated of the activities performed on your blog. You can subscribe Google Alerts to get intimated of any blog or media mention. These alerts will inevitably help you gauge the success of your marketing efforts and emphasizes on the stratagem of working. 9 Tips for Every Entrepreneur to Promote Their Web Presence
  • Get free links and promotion with HARO: How to get traffic for a newly launched website is always a matter of worry for many entrepreneurs. However, help a reporter is one of best ways to get free links for your website without even paying a penny. Once you sign up, you will receive media queries to answer. You can answer the queries with detailed understanding of the question and share the links of a few of your most awesome blog posts that are relevant to their query.
  • Configure a XML sitemap: A sitemap is one of the best ways to inform search engines about the page listing and posts available on your website. According to experts, a website that includes sitemap has greater chances to get quickly indexed.  If your website is based on WordPress, you can directly install the Google XML Sitemaps plugin. If it is other than WordPress, you can try XML sitemap generator to upload it to the root directory of your mission-critical website.9 Tips for Every Entrepreneur to Promote Their Web Presence
  • Search Engine Optimization Matters: It is not necessary that you need to be a SEO ninja to get ranked on the Google’s top pages. However, it is really important to follow the fundamentals, like use of proper keywords that you wish to rank and incorporate it in strategic areas; put navigation bar; build links; title, image, and header tags. The another important aspect that you need to bear in mind is to always upload a user-engaging, plagiarism-free, and best quality content on your site.

If you have a WordPress site, you can configure a plugin like Yoast SEO to ensure that your website meets basic SEO fundamentals. On top of that, it is important that you select a right web hosting provider that has huge computing capacity and security provisions to protect your business against vulnerabilities.

Last but not the most strategic pointer; install Google Analytics as it will help you know about your intended users, track which part of the world your visitors come from; and where these visitors are heading to.

Reference Articles:

How can Google Analytics help businesses in Building a Strong Web Presence?

What Every Web Host Should Know About Google Analytics

Was this article helpful to you? Please comment if you have other pointers to share that entrepreneurs should keep in mind when launching a website.

How your website can deliver value to your business

Website HostingYour website is the external face of your business. For many people, that’s all they know about your company. Therefore a lot of their decision to buy your product/service would depend largely on the experience they encounter on your website. As such, businesses should make all kind of efforts to provide an excellent user experience to visitors of a website. This can be achieved by multiple measures which we will discuss later in this blog, easy navigation being one of them.

In their quest for customer, many organizations, invest in paid advertisements and Search Engine Marketing solutions, forgetting to ensure a good user experience to the visitors arriving at their websites. I fail to understand spending precious resources on paid advertisements to bring visitors to a website wherein customers are unable to even understand or locate your products or services.

Through this blog, I attempt to point out some of the key reasons for the failure of a website. However the list of factors mentioned here is not exhaustive:

Incompetent & Intricate Designing: No matter how big or small your business is, you need to understand who will be your target audience and how your services are going to address their necessities. Once you have gleaned information about your intended customers, ensure that the design of your website and content is at par with the collected demographics. For example, if you are targeting youth, choosing bright colors, catchy headlines followed by some good images will help in generating interest in them to revisit your website. On the other hand, if you are targeting old age group, try to ensure that it has lager font size, soothing color composition, and simple images. Moreover, don’t mess up with the design and ensure easy navigation for them.

Baffling Navigation: Well, it’s obvious that if a visitor is coming to your website he/she is seeking some information, and if that information is not mentioned there or if that is spread across different web pages, then the confusion is obvious. The chances are that they will turn up to your competitor’s website and won’t visit your site again.

That’s why it is essential that your landing page clearly expresses about you and your offered services. You can guide users by placing links to your website that indicate how the users can proceed. Moreover, don’t ever place a dead link to your website because when a user clicks on that link and gets directed to non-existing or empty page, then it not only annoys them but also leaves a bad impression about your business. Ensure that your site doesn’t have any such links at all as the experts believe that this is one of the reasons why a website fails to deliver required throughput.

Increased Page Loading Time:  I have mentioned several time in my blogs that slow website speed not only puts your business out of the search engine rankings, but also raises a question on your credibility. Placing too many images or videos makes your website slow to load. Users do not return to the sites that take more time to load.

Check out these reference blogs for better understanding:

How to Pick the Best Website Host for SEO and Page Speed

Why Good Server Speed is Important for Search Engine Ranking

Website Hosting

Abrupt or Unpleasant Call to Action (CTA): According to experts, all web pages of the website should contain a clear call to action. The pages where CTA is not present make users confused about what their next course of action should be. It is recommended never leave your end-users to ponder.

Highly-Intricate Checkout Process: It’s good that your website has convinced your users to buy your offered product/service. Once they click on the buy button and get stuck in between owing to complex checkout process, what will they do? In this case, they will abandon your site and move to your rival’s platform. Thus, it is important that your website has simple yet reliable checkout process which is free from all the technical gotchas.

Non-engaging or low quality content: Your responsibility doesn’t get over with designing and website hosting. These are the basics that you cannot skip to start your online journey. You can’t overlook relevance of content. Content is the king and one of the biggest driving factors behind impressive page rankings. It is important that you put rich, engaging, and simple content on your website. Plus, don’t ever copy the content from anywhere and slap it on your website as it will have negative impact on your website.

Read what Wikipedia says: https://en.wikipedia.org/wiki/Google_Panda

Responsive Web Design: Last but not the least, a website that is not mobile-friendly has lesser chances to deliver in today’s digital climate as a lot of people are using their smart-phones for transactions. If you website doesn’t open well on mobile devices, you can’t think making most of your business.

A report by Goldman Sachs Group Inc. predicts that retail mobile commerce sales will increase 39.1% to $415 billion in 2016. Moreover, it will rise 24.4% to $516 billion in the year 2017, and reach approximately $626 billion in 2018.

Don’t you think that having an online presence has become a mandate for all – right from mega-cap companies to small scale ventures?  If you are looking out for any website hosting solution or have queries, feel free to connect.

Why An SSL Certificate Is Now Important To Improve Your SEO Ranking

Google recently made an announcement that websites having an SSL certificate can help boost SEO rankings. This announcement has immediately put online marketers in hyperactive mode. It’s not often that marketers get direct SEO tips from Google. But the announcement that secure websites may enjoy a search boost has everyone scampering for SSL certificates.

SSL Certificate

SSL Makes Your Website Fully Secure

With SSL playing a key role in ranking, websites now want to become more secure. SSL certificate has never received the kind of attention that it deserved until the latest Google declaration. For those who are not familiar with SSL, it’s essentially those websites that which have the “HTTPS” stamp. SSL stands for Secure Sockets Layers and is a security protocol designed to encrypt communication between the web browser of the user and web server. SSL certificate makes it practically impossible for anyone to peek in and access the data that gets transferred between the server and the website.

Websites can use SSL encryption to keep hackers at bay. They will not be able to intercept and misuse the data that may be left on the website by users through resources such as checkout pages, registration forms or contact forms. SSL makes use of public and private encryption keys. Public encryption keys are used to scramble the information, while the private encryption keys are use for decrypting data, making the data available only to those authorized to receive or read it.

You Can Compete On a Level Playing Field

Online marketing professionals put in a lot of time, effort and money to make websites SEO-ready. They build back links and create unique, fresh content for improving website SEO ranking. It may take some time for the efforts to show and the benefits to accrue. However, it the changed circumstances, these websites will be in direct competition with secure websites that already have SSL certifications. That’s why getting one for your website too is imperative to compete on a level playing field.

Once you have an SSL certificate, your website will get a boost up from the biggest SEO ranking masters themselves. Once Google identifies your website as having complied with its SSL certification announcement, the SEO effect your website enjoys will be immediate. It is important to note that Google is not in the business of forcing you to get a security certification or in the process of pushing a specific agenda. It is only concerned with making every website secure and risk-free which will make the World Wide Web a much safer place to do business or conduct other online activities.

It is in the interest of everyone who has an online presence to make cyberspace more secure and thus help in reducing the various crimes that are unleashed on unsuspecting users in an assortment of forms. By acquiring SSL certification, visitors to your website will be encouraged by the fact that they are dealing with a website that’s certified secure. This will automatically ensure better traffic and can improve the visibility of your business to a broader audience.

Why Good Server Speed is Important for Search Engine Ranking

It has been officially confirmed on the Webmaster central official blog of Google that the performance of your website in terms of the speed of page loading is an aspect that algorithms take into account. This means that the speed at which your page loads can impact your website ranking. That’s why it becomes important to choose a hosting service that offers impressive server speeds if you want to achieve high SEO ranking for your website. Also remember, that a good host may not be able to do great things to your website rankings but a bad hosting service can bring your website ranking plunging down on top search engines.

Dedicated Server Hosting

The Connection Between Your Hosting Service And Business Prospect

Websites that are quick to load and are highly responsive are far more likely to scale search rankings than the lethargic, slow moving ones because slow loading times can negatively impact user experience. For most search engines, speed of your website loading is a major deal-breaker. Not using the services of a hosting company that provides high quality and fast servers can impact your business prospects in more ways than you think.

Every hosting service provider makes use of different hardware, server code versions, configurations and networks. The quality of these components can make a difference to the way your website and applications load. Reliable hosting services that use sophisticated server systems and hardware can make loading of pages faster. This will ensure an enhanced end-user experience and will give your website rankings a major boost.

Fast Server Speeds Can Enhance User Experience Significantly

Apart from being the key for improved search engine rankings, your server also plays a major role in enhancing user experience. As it helps websites and pages load faster, users will enjoy browsing through the various pages and content and are likely to remain on these pages for an extended period of time. Creating a better experience for users often leads to increased conversions which in turn can be a great revenue earner for your business.

If your website offers content and generates revenue through advertising, a faster loading page can easily help visitors navigate to various pages effortlessly without having to wait for long. This can help in increasing total page views per user and thus boost your SEO quotient.

Choose your hosting service provider with care and also make sure you choose the right website hosting option and plan. If you choose shared hosting, you will be sharing bandwidth with many other websites. This can impact server speed. Dedicated servers are the best as they are available for your exclusive use and hence guarantee highest server speed. However, this option is also the most expensive one. Depending on the specific requirements of your business, you can make the best choice or ask an expert to guide you.

What the New gTLDs mean for Search Engine Optimization

With the launch of several new Top Level Domains (TLDs), SEO managers are grappling with multiple questions. Will it affect prevalent SEO mechanisms? Do SEO managers need to get ready with new skillsets? Should SEO managers create a new website? This blog attempts to answer a few of such queries

 What do the new gTLDs mean?     

 Till now, you must be surely aware of some of the Top Level Domain Names, i.e. .com, .net and .org. People other than SEO and online marketers; have most probably seen those three TLDs, as well as .info, .biz, and .tv. Additionally, the country code Top Level Domain names, including, co.uk(United Kingdom), .com.au(Australia), .es(Spain), .ca(Canada), and .it(Italy), are widely accepted now.

Depending on the geographic location of your business, a ccTLD makes perfect sense as an alternative to .com domain. In the forthcoming time, there will be hundreds of new generic Top Level Domain names (gTLDs) available for registration, affirmed by ICANN. In order to throw a beam of light on this concept, I am going to introduce the new gTLDs concept in tandem to SEO.

New gTLD market share


List of new gTLD’s reserved by many domain name investors and trademark owners

image 2

Will new gTLDs rank in the Search Engines?

With the launch of new gTLDs, there comes myriad of branding opportunities for online marketers as they can now choose a web address that best represents their business identity. By keeping SEO trend in mind, I am explaining what really matters. According to Matt Cutts and Duane Forrester of Google, any TLD, whether it’s an old or a new one, can rank in the search results. This proclamation implies that there is no extra search engine ranking weight given to a specific domain name, whether it is a TLD or gTLD.  With all marketing efforts, it is expected that they will rank well. But, whatever they stated, the main thing is you and I completely believe on the proof.  Right…?


If I were selling diamond jewelry online, there are several options available here:

www. diamondjewelry.com
www. diamond. jewelry
www.yourbrand.com/ diamond jewelry /

In this scenario, one of the most valued ranking factors still exists in links. If considering the link parameter to gain search engine ranking, then it is better to go with www.diamond.jewelry since each keyword is technically “separated” and doesn’t run as a whole. As you put glance over the two address diamondjewelry.com and diamond. Jewelry, you would get a better chance to get a “keyword” anchor text link directly to the home page. Apparently, it is the same reason why all SEO and online marketers tend to see companies rank for their brand name. Most of the links pointing to their website include the brand name (primary keyword), and in fact, it is natural to do so.

Significance of new gTLDs on your SEO rankings

  • With a choice of new gTLD, every character in your brand url adds coherence and add to search engine ranking value
  • With the help of contextual new gTLD, urls can now be shorter without losing the sense of your business identity

Here is a compilation of some domain names that comes under the ICANN approved new gTLDs implementation program and have good Alexa Ranking as well.


This table indicates that new gTLDs not only steadily but significantly gaining momentum in the internet industry. However, this table and Google’s statement clearly signify that while a domain name extension alone cannot do wonders for a website search engine ranking, if confined by relevant content, excellent on-page and off-page optimization efforts can definitely help in ranking a website high on the search engine ranking.

If you are seeking to buy and move your business website to a new gTLD, it becomes inevitable to opt for a right web hosting platform among dedicated server, VPS, and cloud hosting supported by astute SEO practices for expected results.


Whether or not businesses should adopt new gTLDs – is still a question that is highly debatable. However, the emergence of new gTLDs is transforming the way marketers represent their business on the World Wide Web.  Apparently, it will definitely boost the search engine rankings with impending Google algorithm updates.

How to Pick the Best Website Host for SEO and Page Speed

One of the primary reasons you want to host your site is to get score high on SEO rankings.

This is understandable.

Every successful business today is having a SEO strategy that is aimed at increasing traffic, and improving conversion funnel optimization.  So there is no reason why you must lag behind.

In spite of what some gurus may say SEO is still alive.

No wonder we are seeing far too many companies making strong commitments to invest in stable Search Engine Optimized web infrastructure, given that search engines are continually improving their algorithms all the time.

How to Pick the Best Website Host for SEO and Page Speed

Here are a few solid reasons why investing in SEO is good for your business.

SEO is still relevant

Agreed that keyword based search is seeing lean times, but we are now witnessing reappearance of long tailed keywords. This means SEO will transform but will never conk out.

Site speed matters

Yes, user experience matters a great deal to Google. This is the reason webmasters make a lot of effort on How to pick the best website host for SEO and page speed.

For experts, it is a foregone conclusion that sites that load speedily rank far higher than sites that lag.

Google is no longer working on formulas to find the most relevant site on the web. Rather what the search giant is doing these days is focusing on delivering users, the exact results they are looking for.

Onsite content still matters

By now every enterprise knows that for sustained SEO rankings it is essential to have continuous content output.

Rise of mobile has put up new challenges

The amount of traffic delivered to mobiles is likely to surpass that delivered on desktops, if it has not done already. The phenomenal increase in mobile usage has opened up new opportunities to develop innovative SEO techniques that specifically focus on local search.

The need for a strong business profile is increasing

Google and other major search engines are transforming the way they evaluate websites. Social media visibility, never thought of earlier, is now given a high level of importance in rankings.

Without any doubt, your business needs a robust SEO strategy in place if you want to succeed in the arena of online marketing.

But the question is does the quality of web hosting affect SEO?

Yes it does.

Speed and uptime are two factors that can significantly affect SEO.


This is an extremely important component for success. Google crawls its way through your website frequently to record updates, if any. That means if your website is down for any reason, the crawlers will not be able to access your website, thereby negatively affecting your SEO rankings.

For best results, the website hosting provider must deliver an up-time that is at least 99.5%.


The majority of users is impatient and has low attention span. According to an expert, “Users typically wait for just 3 seconds for a site to load”. This means if your site does not load they will visit your competitor’s site.

It is the cumulative effect of slow speed that matters in the long run.

An Information Technology manager rightly put it, “a one second delay in each load can potentially cost a business millions of Rupees each year”.

Studies have also revealed that for every one second site visitors are kept waiting for a page to load, 20% drop out. https://www.go4hosting.in/blog/hosting/how-to-pick-the-best-website-host-for-seo-and-page-speed https://www.go4hosting.in/blog/hosting/how-to-pick-the-best-website-host-for-seo-and-page-speed https://www.go4hosting.in/blog/hosting/how-to-pick-the-best-website-host-for-seo-and-page-speed https://www.go4hosting.in/blog/hosting/how-to-pick-the-best-website-host-for-seo-and-page-speed This can translate into substantially loss of potential customers.

You have tools that can check your website’s speed.  For example, PageSpeed Insights is a free application by Google that not only analyses a website but also provides comprehensive information on issues that are preventing pages from loading as fast as it could.

What does all this point to?

Businesses want a solid performance from web hosts with average speed loads as good as or better than industry standards.

To summarize, if speed and uptimes are important for you – and it should be for achieving acceptable SEO rankings, consider the following factors before choosing a hosting provider.

  • Geographical distance – Distance has significant effect on page load speed. Find a web host that is close to you and your target audience.
  • Infrastructure – Network infrastructure of your provider plays a key role in delivering speed. It must have a network having low latency, and direct connectivity to all major global data center.
  • Server hardware – A hosting provider that has a powerful server configured with a strong CPU can boost a website’s performance. But most hosting providers do not disclose server specs that are applicable to their hosting plans.  Therefore a good policy is to ask questions before you go ahead.

Go4hosting is a India based leading hosting service provider offering an impeccable range of services to its diversified clientele across the globe.