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Joined: Sat Jan 04, 2014 12:08 pm Posts: 231
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Exact match domains do not enjoy a great reputation as they are mostly of dubious quality. Exact match domains are those that show the entire term used for search instead of just the keyword that a site wants to rank for. However, with partial matches helping websites move up search engine rankings, exact match domains are not a good strategy for SEO. Their initial successes are difficult to sustain for long. This might have something to do with the algorithm updates of Google but failure of such unprincipled businesses is imperative regardless of the strategy they adopt for gaining higher rankings on top search engines.
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