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How Can Cloud Hosting Help SEO?

Websites look to optimize their page rankings with several SEO techniques. Switching their business to the cloud technology is one of the methods websites are looking at to improve their SEO.

One key factor that the search engines consider for better page rank is the user experience which depends on the speed at which a page uploads. Cloud hosting providers offer enhanced services through faster response and faster data recovery to ensure guaranteed availability of content from multiple servers.

Second factor is the availability of the website. Website being down means visitors are unable to access the website. Cloud offers better scalable features. Resources are available on demands eliminating the possibilities of server crashing at peak traffic times.

The third factor is the local hosting benefit. Cloud runs on a network of servers and content is made available from the server closest to the visitor. Google prefer locally hosted servers and rank them higher when a visitor from that local area is searching for information.

Search engines also looks at the malicious content that penetrates a website when considering the page rank. Bots create duplicate content copying it from a page and posting it on other websites. This can hamper SEO rankings very badly. Cloud providers offer enhanced security tools to protect a site from all types of malicious activities.